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Becton Dickinson: Designing the New Strategic, Operational, and Financial Planning Process
內容大綱
Describes management's attempts to design and install a sophisticated planning and control system in an international company as it changes its strategy. Issues of strategy implementation, accountability, and performance measurement are at the core of the analysis, as managers confront difficulty and resistance in using the system for "strategic, operational, and financial" control.
涵蓋主題
- Strategy execution
- Personal finance
- Accounting methods
- Corporate social responsibility
- Employee performance management
- Organizational change
- Financial analysis
- Change management
- Management
- Cross-functional management
- Product localization
- Marketing strategy
- International business
- Strategic planning
- Economic forecasting
- Global marketing
- Organizational structure and design