個案資料
了解個案內容與學習目標,選擇授課教師及使用課程。
Stix Furniture
內容大綱
The partners of a furniture company manufacturing Muskoka chairs from hockey sticks must decide whether to expand the distribution of their current product offering, or to introduce new and complimentary products. Students are required to discuss strategy, calculate costs, and determine the long-term impact on the company when volume and additional products are added.