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Sheng Siong - Mirror, Mirror... Whoso the Fairer?
內容大綱
Sheng Siong, one of the latest arrival on traditional grocers in the Singapore market, had been delivering better than average earnings. Why is this so? This case provides an interesting comparison of Sheng Siong, a largely domestic focussed, single product company, against Dairy Farm, a multi-national player in the supermarket business in Asia, and NTUC FairPrice, a co-operative. Students will learn how to make comparisons across three different formats.