個案資料
了解個案內容與學習目標，選擇授課教師及使用課程。
Northern Rush
內容大綱
A university instructor mulls over the idea of partnering with six of his students to start a new business that would provide all-in-one starter kits for first-year university or college students moving into residences across Canada. To help with his decision-making process, the instructor wants to evaluate the product and the group's marketing strategy; he also wants to project the new venture's financial performance for the first three years of operations.