學門類別
最新個案
- Leadership Imperatives in an AI World
- Vodafone Idea Merger - Unpacking IS Integration Strategies
- V21 Landmarks Pvt. Ltd: Scaling Newer Heights in Real Estate Entrepreneurship
- Snapchat’s Dilemma: Growth or Financial Sustainability
- Did I Just Cross the Line and Harass a Colleague?
- Predicting the Future Impacts of AI: McLuhan’s Tetrad Framework
- Porsche Drive (A) and (B): Student Spreadsheet
- Porsche Drive (B): Vehicle Subscription Strategy
- TNT Assignment: Financial Ratio Code Cracker
- Winsol: An Opportunity For Solar Expansion
Cherie Cosmetics Limited: Elegante Division (Traditional Chinese version)
內容大綱
The general manager of a division of an international cosmetic company must decide hoe to deal with a lack of response to a memo. The general manager wrote to the vice-president of operations to elicit some response from Operations that would lead to better communication between marketing and operations. It is now only three days until the next meeting between operations and marketing and the vice-president has made no response to the general manager's memo.
學習目標
<ul><li>To understand the continuous process of communication within an organization.</li><li>To recognize the importance of collaboration in resolving conflict.</li><li>To understand that communication skills affect an individual's performance as much or more than the individual's technical skills.</li></ul>This case can be used as an introductory case to demonstrate the continuous process of communication within the organization, as a conflict resolution case, as a case to demonstrate the selection of communication channels as a necessary executive skill or as a case on the steps required to build a successful team.