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內容大綱
A division manager for a chain of medical and research centres must deal with allegations of misappropriated funds. The chain has recently undergone an organizational restructuring, a fact which tends to muddy the issue. Case analysts address ethical and public relations considerations, in light of the fact that one of the key players has threatened legal action against the corporation.
學習目標
This case explores the effect of perception on performance. Students must address ethical and public relations considerations in light of the sensitive nature of the service which Uvex provides to the community. Some of the corporation's revenues were donations from clients, clients' families and concerned community businesses. A lawsuit held the potential to draw adverse publicity, particularly because any media coverage was sure to focus on inscrutable accounting discrepancies.
涵蓋主題
新增
新增