個案資料
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Provigo Distribution
內容大綱
The president and the general manager have to make some quick decisions about how to deal with the media after an advertisement has offended the black community and caused angry complaints of racism. The company also wants to develop plans to avoid similar problems in the future.
學習目標
<ul><li>To increase awareness of the need for good media relations and for a communications strategy that includes handling crises and interest groups.</li><li>To demonstrate the need for cultural sensitivity in advertising and for responsiveness when plans create offence.</li></ul>