個案資料
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Wellington Insurance: Employee Communications
內容大綱
The vice-president, corporate and public affairs, at an insurance company has to prepare the next year's internal communications program at a time when the company is undergoing a revolution - an effort to improve service and profits through a radical organizational and cultural change. The small communications department has played a key role and tried new methods in the company's move toward empowerment and increased accountability. At this point, creating a communications strategy on a limited budget means choosing among priorities, but a recent survey of employee attitudes has provided some input into needs.
學習目標
<ul><li>To show how different media can help meet different needs in employee communication.</li><li>To show the need to consider and evaluate the cost-effectiveness of communication options.</li><li>To explore the connection between the aims of Internal Communications and Human Resources as well as possible ways to collaborate.</li><li>To explore what constitutes an effective corporate video.</li></ul>