個案資料
了解個案內容與學習目標，選擇授課教師及使用課程。
Consulting for George Lancia
內容大綱
A young recent graduate has just been hired as a consultant by the tired owner of a small syndicate. His task is to solve the many problems existing within the various businesses, including restaurants, real estate, and a retirement home. The financial situation is severe and there are several personnel conflicts. He must resolve these problems while effectively managing the owner.
學習目標
The purpose of this exercise is to familiarize the students with the factors affecting the performance of a sales promotion and to give them some practice at predicting the results of a particular promotion.