個案資料

了解個案內容與學習目標,選擇授課教師及使用課程。

Procter & Gamble Canada: Managing Dayquil Sampling

內容大綱
A summer intern must decide how he will manage the launch of a sampling despite product shortages, a too-tight time frame, and potentially explosive legal implications. In particular, the intern must determine who in the organization is best able to help him and how he needs to approach those potential sources of help.
涵蓋主題
新增
新增