學門類別
最新個案
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Experience-Wine.com: The Monte Lauro Vineyards Story
內容大綱
<p style="color: rgb(197, 183, 131);"><strong> AWARD WINNER - Euro-Mediterranean Managerial Practices and Issues, European Foundation for Management Development (EFMD) Case Writing Competition</strong></p><br>The case describes an innovative business model offering wine and a French cultural experience to North Americans. Students are given an opportunity to learn about the challenges of reviving a 1,000-year-old chateau, farmhouse, and vineyard while building a viable wine export and travel experience business. The case refers to a 15-minute online video that includes an interview with the entrepreneur, pictures of the Montlaur estate, and excerpts about Guédelon Castle, a medieval construction project.
學習目標
Students are tasked with identifying the company’s innovations, determining the problems and type of innovation strategy of the firm’s micro lease program, assessing the entrepreneur, and completing a SWOT analysis of the venture. This case is primarily written to be used in a course on innovation management; however it is also appropriate for courses on strategy, international management behavior, and entrepreneurship. It can be used at either the undergraduate or graduate level.