學門類別
最新個案
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Earthwear Face & Body: Communicating Corporate Culture (B)
內容大綱
Supplement to 9B14C045.
學習目標
<ul><li>To provide students with an opportunity to discuss corporate culture — what it is, why it is important and how firms can best communicate it to prospective employees.</li><li>To place students in the decision-making role of a company founder who must decide how to expand her business while maintaining the brand with which customers are familiar.</li><li>To place students in the founder’s shoes and discuss the relationship between personal reputation and the corporate reputation she has built for EarthWear.</li><ul>