The 'Brazilian Market for Replacement Tyres' is an evaluation case. The study discusses the impact of new environmental legislation adopted by the Brazilian government on the various companies that participate in this market (importers, exporters and retailers). Those that suffered most were importers of used tyres, who had to stop doing so because of the regulatory changes. Since this is an evaluation case, the unit of analysis is the Brazilian government's decisions over the past two decades involving international trade and recycling of tyres. The impacts of these decisions on the Brazilian market are assessed, along with the effects on the country's trading partners and the disputes generated with other countries (of the European Union and Mercosur) and the environmental impact.

This case analyzes the internationalization process of Marcopolo, the leading manufacturer of buses in Brazil, tracking the company's international development and its approach to global growth. In the process it signs various strategic alliances with local partners in the different countries it tries to enter. After a few setbacks, some due to the global financial crisis, the company questions if the process was the correct one and what to do next.