個案總覽

The Alberta government cut its health-care budget and the Edmonton Health Sciences Centre needed to find savings of $15 million. When the recommendation for cuts was announced to the medical staff, it was learned that 18 services would be cut. A group of surgeons attempted to challenge the inaccurate data on which the plan was based, but they were denied a review by the hospital administration. The surgeons had not been included in the consultation because the board decided that the surgeons could not be objective about the viability of their own programs. Convinced that the cuts would compromise the mission of the hospital, the frustrated surgeons decided to send a public statement to the local newspaper, and must decide how to approach the media. The related case, Edmonton Health Sciences Centre, product 9B02C046 looks at the issue from the boards perspective.

Pembina Pipeline Corporation transports light crude oil and natural gas liquids in western Canada. The president of the company is abruptly awakened one night by a phone call from his operations manager. He is informed that one of Pembina's pipelines has burst and is spilling thousands of barrels of crude oil into a nearby river. Emergency crews have responded to the disaster but more help is needed. The president has to decide how the best way to handle this situation with the media and plan a strategy for the company in containing the spill.