The owner of Primes and Zooms, a retail still photography rental organization based in Pune, India, was facing a hard choice in the spring of 2022. After ten years in the business, he saw that the market was changing in some unexpected ways. These changes, coupled with the challenges that the COVID-19 pandemic had brought, meant that Primes and Zooms needed to determine a new growth strategy. There had been fast-paced growth in the video photography space, compared to the still photography space. The options were as follows: should Primes and Zooms enter new geographies with its existing still photography business, or should it expand its current locations to include video rental services?

The owner of Primes and Zooms, a retail still photography rental organization based in Pune, India, was facing a hard choice in the spring of 2022. After ten years in the business, he saw that the market was changing in some unexpected ways. These changes, coupled with the challenges that the COVID-19 pandemic had brought, meant that Primes and Zooms needed to determine a new growth strategy. There had been fast-paced growth in the video photography space, compared to the still photography space. The options were as follows: should Primes and Zooms enter new geographies with its existing still photography business, or should it expand its current locations to include video rental services?

In late 2015, the chief people officer at IndiaFirst Life Insurance Company, a joint venture with two public sector banks in India, faced a new challenge. The company’s managing director and chief executive officer communicated the company’s goal to become India’s largest insurance provider and to be among India’s top five insurance companies by 2020. The chief people officer was tasked with ensuring the company had the organizational capabilities in place to achieve this goal. Although the chief people officer was confident he could complete the task, he needed to devise a plan, roll it out, and deliver it promptly to meet the pressing expectations of achieving the new vision.