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Primes and Zooms: A Need for Growth Strategy
內容大綱
The owner of Primes and Zooms, a retail still photography rental organization based in Pune, India, was facing a hard choice in the spring of 2022. After ten years in the business, he saw that the market was changing in some unexpected ways. These changes, coupled with the challenges that the COVID-19 pandemic had brought, meant that Primes and Zooms needed to determine a new growth strategy. There had been fast-paced growth in the video photography space, compared to the still photography space. The options were as follows: should Primes and Zooms enter new geographies with its existing still photography business, or should it expand its current locations to include video rental services?
學習目標
This case can be used courses and programs such as core entrepreneurship management courses in a post-graduate management program; executive education programs on management of small and medium enterprises; and business growth modules in an entrepreneurship management program.<br><br>The case involves various issues of a first-generation retail photography rental organization that are aligned to the strategic management field and can be used for covering multiple perspectives related to growth strategy for organizations in general, and retail photography rental organizations in particular. Using pros and cons analysis, Business Model Canvas, Ansoff’s matrix, and SWOT analysis, students will assess the company's options and suggest what might be the best way forward for the business. Specifically, after working through the case and assignment questions, students will be able to<ul><li>analyze the role of growth strategy in driving the growth of a retail photography rental organization;</li><li>conduct a pros and cons analysis;</li><li>conduct a SWOT analysis;</li><li>use Ansoff’s growth strategy matrix; and</li><li>prepare a Business Model Canvas for the successful operation of a business by identifying the intended customer segment, value proposition, cost structures, and revenue streams.</li></ul>