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Why Text-to-Image AI Requires a New Branding Mindset
- 商品編號：SR0141
- 商品分類：Article
- 長度：6頁
- 出版日期：2023-10-25
- 學門：
Text-to-image generative AI tools let any consumer become a designer. In this new landscape, consumers and brands like Heinz and Coca-Cola are cocreating campaigns. Brand managers must shift from guarding brand identity to enabling customer participation â€" which entails seizing opportunities and navigating risks. The authors offer advice on creativity, control, and how to experiment safely.