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<p style = "color:rgb(197,183,131);"> <strong> AWARD WINNER - 2024 John Molson Business Ownership Case Writing Competition </strong> </p><br> In 2015, Binayak Acharya founded an EdTech start-up called ThinkZone. Its mission was to improve students’ learning outcomes in low-resource settings by implementing high-quality education programs. When the COVID-19 pandemic happened, ThinkZone decided to leverage readily available technologies—such as radio, TV, interactive voice response, feature phone messaging, and apps—to deliver educational content. It also developed an offline-enabled mobile app to track students’ progress and monitor and evaluate educators. But ThinkZone needed to re-strategize and move toward reinventing itself as ThinkZone 2.0. How could ThinkZone 2.0 learn from the past to achieve its vision of delivering quality education?