個案總覽

Executives of a telecommunications corporation are wondering what they can learn from an experience to develop managers to run expanding Latin American operations. The corporation signed a letter of intent to purchase control of a leading telecommunications provider in Mexico with 2,300 employees. Senior executives knew that one of their most pressing issues would be finding the right people to manage their Latin American operations. The 14 managers sent to Mexico to manage the corporation were double the number then being prepared for that type of assignment. The executives must consider the issues encountered by this team of expatriates and their families as they try to adapt to life in Mexico.

The senior vice president of one of the world's leading producers of premium wine and head of a joint venture, faces a series of quality problems with the brand. At the same time, he has the unprecedented task of building a state of the art winery in less than 10 months or he risks losing the entire harvest. This case is intended to be used in conjunction with the Robert Mondavi Corporation: Caliterra (B) case, number 9A99C005, and the (C) case, number 9A99C006.

A new independent management staff was hired and most, including the new general manager, came from outside the wine industry. The new managers are having a difficult time trying to convince their parent to accept their judgement. Marketing is an area where significant differences in opinion began to arise. This case is a supplement to Robert Mondavi Corporation: Caliterra (A), case number 9A99C004.

Differences of opinion continue between Caliterra and Mondavi's marketing team. Caliterra's managers believed that Americans simply did not understand the difference between images of Chile and other Latin American countries. From their perspective, communications developed in California did not conform to the Caliterra vision, to be the quality and image leader in the super premium Chilean wine category. This case is a supplement to Robert Mondavi Corporation: Caliterra (A), case number 9A99C004.

Supplements the (A) case.

Supplements the (A) case.

In 1998, Chile remained a country divided. Despite the revelations made by human rights investigations, 20 per cent of Chileans were still staunch supporters of Pinochet, and ideological extremes continued to dominate the political landscape, even among the young. Although many Chileans lived under a reign of terror, many more welcomed the social and economic changes implemented under military rule. Chilean society became polarized because of differences in opinion regarding the dictatorship.