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Johnson & Burgess Limited
- 商品編號：9A85M014
- 商品分類：Case
- 長度：23頁
- 出版日期：1985-01-01
- 再版日期：2003-05-12
- 學門：
Johnson & Burgess, one of Canada's most successful and largest advertising agencies, must make a key ethical decision. It has been invited to make a speculative presentation for the largest account it has ever been offered. However, the account creates internal division because it is for a cigarette manufacturer. Key agency personnel may quit if the account is taken, yet other agency workers may not stay if the account is passed over.