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UCB (A): Managing Information for Globalization and Innovation
This case presents a complex total MIS strategy case for a $3 billion European pharmaceutical/chemicals company based in Brussels. It covers corporate strategy alignment of IT portfolio, IT operations issues, and global coordination of IT. -
UCB (B): Growth Strategy
Supplements the (A) case. -
CareGroup
Describes the circumstances leading to the three-and-a-half-day collapse of a major hospital group's IS capabilities. Identifies the technical reasons for the failure, management steps in dealing with the problem short term, and the long-term lessons they believe they learned from the incident. -
CareGroup, Spreadsheet
Spreadsheet supplement for case 303097. -
Charles Schwab in 2002
Details the evolution of the Charles Schwab business model, from its founding in 1975 to October 2002. The protagonist, David Pottruck, is faced with re-inventing the firm as a full-service brokerage at a time of tremendous industry instability as the industry reels from the effects of deregulation, consolidation, global economic downturn, and investor lack of confidence. -
Charles Schwab in 2002, Spreadsheet
Abstract to follow. -
Tale of Two Airlines in the Network Age: Or Why the Spirit of King George III Is Alive and Well
Introduces issues of new service standards in an information-intensive world. -
Free Internet Initiative in LaGrange, Georgia
LaGrange, GA was the first city in the world to offer free Internet access to citizens. The city manager and mayor must assess the project and decide whether to continue. This case chronicles the city's efforts to build a telecommunications infrastructure and offer broadband Internet access to its citizens. Students are presented with information concerning adoption and use of the system and must decide whether the project has been successful and whether further continuation is warranted. -
Postgirot Bank and Provment AB: Managing the Cost of IT Operations
Describes a specific approach for measuring the efficiency of the groups of computers inside an organization and suggests ways this tool may be used to reduce the company's computing investment while maintaining service. It is a software-enabled industrial engineering approach to delivery of computing resources. The evolution of this approach and the listing of its strengths and weaknesses is the key purpose for the class discussion. -
Digital China Holdings Ltd.: ERP as a Platform for Building New Capabilities
This case analyzes a complex ERP implementation that takes place in one of the leading companies in China. The issues are indistinguishable from those facing a U.S. organization. -
Cisco China
Designed to show how Cisco has taken its U.S.-based infrastructure and applied it to China. It is stunning in its impact as one notes how so much of what is being done in the United States in terms of the intranet has been transferred to China. -
Alibaba.com (B)
The challenges the largest Chinese electronic commerce company faces many challenges at the end of 2001. This case describes how it has completely reoriented its strategy in the past 12 months to become a B-to-B company. The key question is: Will it work and what should be done now? -
iSteelAsia--2001
Presents a follow-up one year later. Shows how this online steel distributor has now reached breakeven. Focuses on the new challenges for the future. -
Li & Fung: Internet Issues (B)
Supplements the (A) case. -
Trinity College (D)
Supplements the (A) case. -
Merrill Lynch: Integrated Choice, Supplement
Supplements the case. Designed as an in-class handout. -
Merrill Lynch: Integrated Choice (Abridged)
Merrill Lynch, a full-service brokerage firm with $1.5 trillion in client assets, is under attack from both discount and electronic brokerage firms. It responds with Integrated Choice, a suite of products designed to capture clients, from the do-it-yourself investor who doesn't want to use a broker to clients who want to rely completely on a broker. The strategy is high risk and requires a sea change in the company. A rewritten version of an earlier case. -
Alibaba.com
This case focuses on the strategic issues of an emerging dot-com in a rapidly emerging Internet nation-China. Alibaba, a bulletin board company based in Hangzhou, China, is trying to carve out a niche in the B-to-B e-commerce world. It also shows the speed and complexity of strategy evolution and the fascinating set of problems that a player in this new space must confront. Whether the company will ultimately survive or not is very much a question. The issues are surprisingly similar to those which confront companies in Western Europe and the United States. -
Li & Fung: Internet Issues (A)
This case looks at the issues facing a Hong Kong-based trading company, which links hundreds of factories in India and Asia with major customers like Gap and the Limited in Europe and in the United States. The company has recently launched a dot-com operation to allow its extraordinary network of factories in Asia to target much smaller retail chains in Asia and Europe than they were able to do before. -
Working on Nonprofit Boards: Don't Assume the Shoe Fits
Contrary to popular perception, business people can be benevolent. For instance, one recent study notes that four-fifths of all Harvard Business School graduates are involved with nonprofits, with more than half of those serving on boards. Most business professionals will spend some time on a nonprofit board. That's the good news, the author says. The bad news is that the involvement of business people can easily backfire. That's because they often try to take what they have learned from business school and the corporate world and apply it to their duties in the nonprofit sector. On the surface, there are similarities between the for-profit and nonprofit sectors. Both have boards of directors, trustees and chairpeople, regular meetings, and so forth. But the governance of nonprofit organizations is very different from the governance of for-profit businesses in several critical areas, including missions, measurements, and board composition. For instance, the CEO in the nonprofit world must manage a relationship with a nonexecutive board chair. In the for-profit world, the CEO is the chair. Such significant differences make it difficult to transfer ideas and practices between the for-profit and nonprofit worlds. In this article, F. Warren McFarlan describes the main differences between serving on a for-profit board and serving on a nonprofit board. As he points out, understanding the differences will make it easier for business people to move smoothly from one environment to the other and will therefore make their commitments more effective. Nonprofits need business people, but only on the right terms.