By October 2024, Andriy Nemyrovskyy, the chief executive officer and co-owner of Regno Italy UA LLC had spent 10 years growing his company into western Ukraine’s largest importer and distributor of food products and wine from around the world. As news of Russia’s invasion of Ukraine spread on February 24, 2022, Nemyrovskyy and his wife Marianna mobilized Regno staff members and hundreds of volunteers to rapidly create and scale a new organization called the Volunteering and Help Center. The new organization would receive, manage, and distribute aid to people in need throughout Ukraine. However, as the war dragged on, the flow of international aid and support gradually dwindled and Nemyrovskyy considered shutting down the Volunteering and Help Center. As a potential solution to the desperate need for funding, Nemyrovskyy created Mylanka, a social enterprise designed to provide financial support to the Volunteering and Help Center. Could the new business help the Volunteering and Help Center maintain its attention and focus on providing aid, by engaging partners and collaborators to join the effort?
The microbiology team leader at pharmaceutical manufacturer VitalBlend Pharmaceuticals was facing an ethical dilemma. VitalBlend Pharmaceuticals was urgently trying to ship its latest product, baby vitamin drops, to its customer. In her role as team leader of the company’s microbiology testing laboratory, she had discovered that the entire batch of the new product might be contaminated by a harmful bacterium that could be particularly dangerous for babies and young children. Despite having expressed her suspicions, the team leader was pressured by her supervisor and other managers to sign off on releasing the product to the customer, since it had passed all of the standard quality control tests and management did not want to delay the shipment. She now had to decide what to do.
A life-changing event prompted marketing professional Stacey Thomas to leave her successful career in media and entertainment to join dynamic, fast-growing healthcare provider, OceanView Medical. Initially drawn to, and inspired by, the company’s mission and values, Thomas quickly discovered that the role for which she had been hired had expanded drastically in terms of responsibilities and challenges in the five weeks since her interview. The events that ensued became increasingly frustrating for Thomas, leaving her to decide whether to stay with the team she had built at OceanView Medical or to find a new job.