個案總覽
依發行單位、學門或關鍵字，找到適合的教學個案。
-
Cheetah Mobile: Cross-Cultural Clashes Within a Technology Company Born Global
As a Chinese technology corporation founded in 2010, Cheetah Mobile (CM) formally launched its overseas strategy and entered international markets in 2012. As a born-global firm, CM moved forward along the path of internationalization and achieved success in international markets soon after its establishment. The case illustrates how CM faces and solves cross-cultural conflicts.