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Lundqvist Trävaru: Where Gaming Technology Meets the Construction Industry
In 2014, Samuel Holmström and Jens Lundqvist took over Lundqvist Trävaru, the conservative construction company owned by the Lundqvist family for the last 80 years. Through a revolutionary digital transformation process, they redefined the company as a technology-enabled logistics and building kit company. In the last eight years, they expanded operations and manufacturing space in Sweden and other parts of the world, and they added 52 new employees in approximately 10 years. Holmström and Lundqvist had many questions on their minds: Should they pursue all the growth options that were available to the company? Should they identify and focus on a few key opportunities? And what kind of resources would they need to mobilize to achieve their technical and growth objectives?