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Grupo Televisa S.A. de C.V.
Top management of Univisa, the North American subsidiary of the Mexican media conglomerate Televisa, meet to determine how to pursue opportunities to serve the Spanish-speaking population in North America. They must determine how to relate Univisa's market penetration strategy in North America to the broader global expansion strategy of Televisa. -
Wal-Mart Update--1992
Updates Wal-Mart Stores' Discount Operations case from 1985 to 1992. -
Wal-Mart Ventures into Mexico
Introduces Wal-Mart's initial plans to enter the Mexican retail market. Designed for use with Wal-Mart Stores' Discount Operations.