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ToyBox Education Project: A Case in Social Enterprise Planning
In 2022, ToyBox Education Project sought to empower families to grow literacy, numeracy, and wellness starting at home. Based in Winnipeg, Canada, ToyBox Education Project provided an opportunity for students at the undergraduate and graduate level to complete several strategic assessments of a social enterprise within a post-secondary institution. The Faculty of Education at the University of Winnipeg had developed a number of tools to assist caregivers of children between ages two and eight to support their academic (i.e., literacy and numeracy) and social (i.e., wellness) development. The faculty received operational and research funding for three years. However, ToyBox Education Project had to find a financial model for long-term sustainability as well as develop its own capabilities to deliver its products and services.