個案總覽
依發行單位、學門或關鍵字，找到適合的教學個案。
-
Leaders As Strategic Communicators
When it comes to communicating effectively, leaders must not only be mindful that less is more but that strategy trumps tactics. These co-authors, professors and communications consultants, argue that leaders are more than willing to communicate, but that they too often approach the task on a tactical rather than strategic level. Moreover, these same leaders may use every medium and format available, but they rarely co-ordinate their use and deploy them selectively. Four steps taken - assessing the context, crafting the strategy, implementing the strategy and provoking the dialogue - will enable leaders to deliver messages that are clear, effective and achieve their goals.