個案總覽
依發行單位、學門或關鍵字，找到適合的教學個案。
-
eGrocery and the Role of Data for CPG Firms
This notes provides information about the eGrocery industry and how traditional CPG companies handle this channel and potential data. It is recommended to use together with a series of exercises entitled: "E-Commerce Analytics for CPG Firms (A), (B), and (C)."