In late 2018, a female entrepreneur, the founder and chief executive officer of Candi&Co, South Africa’s first ethnic hair salon franchise faced a dilemma. After launching in 2014, Candi&Co had quickly expanded to five locations. The founder’s priority was to continue to grow the business; however, she had been approached about selling her business to South Africa’s Long4Life investment group, which was acquiring the Sorbet Group’s companies, including Candi&Co. The entrepreneur had set out to change the way consumers felt about their hair, to offer a service they did not believe they deserved, to professionalize an industry, to empower stylists, and to grow the industry in a sustainable manner. Would selling to Long4Life allow her vision to materialize faster than she could do it on her own? Or would she need to break away from the Sorbet Group and continue building her vision alone?
In late 2018, a female entrepreneur, the founder and chief executive officer of Candi&Co, South Africa's first ethnic hair salon franchise faced a dilemma. After launching in 2014, Candi&Co had quickly expanded to five locations. The founder's priority was to continue to grow the business; however, she had been approached about selling her business to South Africa's Long4Life investment group, which was acquiring the Sorbet Group's companies, including Candi&Co. The entrepreneur had set out to change the way consumers felt about their hair, to offer a service they did not believe they deserved, to professionalize an industry, to empower stylists, and to grow the industry in a sustainable manner. Would selling to Long4Life allow her vision to materialize faster than she could do it on her own? Or would she need to break away from the Sorbet Group and continue building her vision alone?