Case A explores the career trajectory of Eike Batista, CEO and founder of EBX, a Brazilian conglomerate focused on mining, oil & gas, shipping and other industries, who is already looking to expand into new markets while his existing businesses are only just moving into an operational phase. His success comes from his strength in exploiting the institutional void in Brazil to uncover new market opportunities; operationalizing these new businesses is quite another challenge. Case B charts the extraordinary debacle of EBX Group and Eike Batista, who loses US$30 billion in one year.

The focus is on the flat-screen television industry from the early 2000s to the early 2010s. Aspects considered include consumer purchase behaviour and the role of retailers, diverse approaches taken by TV manufacturers, examples of entry and exit, and changing sourcing arrangements, which supports discussion of the industry structure and dynamics.