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Provides a follow-up to Honda Motor Co. and Honda of America (A). Describes the memos of Nobuhico Kawamoto, newly appointed Honda president, and Shoichiro Irimajiri, newly appointed executive vice president, with respect to the challenges facing Honda in the 1990s. Contains their thoughts on what is likely to happen to the automotive industry as a whole and also discusses the priorities of Honda's senior management team.

Involves multinational pricing policy. Should a multinational industrial products supplier, with plants on several continents, grant a single worldwide price on given products to multinational customers who purchase on several continents? If so, what should the worldwide price policy be and how should the policy be administered? What organizational issues would a shift from decentralized pricing to internationally centralized pricing involve?

Describes the decision of a battery manufacturer to diversify into the computer field through acquisition and the development of a new product. Among the issues to be discussed are the company product fit, phases in new product introduction, product positioning, and distribution strategy.