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Coke in the Crosshairs: Water, India, and the University of Michigan
How do you maintain relationships with companies that serve a majority of people, but upset an outspoken minority? Winner of the 2011 Oikos Casewriting Competition, this case explores a tenuous relationship between the University of Michigan and the Coca-Cola Company. Pressured by an activist group, the university decided to cut its contract with Coke until the company satisfied the environmental and labor demands of the activists. Students will learn about student activism in a university setting and how the university seeks to satisfy student requests.