Similar to Case TCG121. The department of neurology within a department of medicine is attempting to build its budget. The chair of medicine has asked the division head to give him a business plan, which is presented in the case. The chief must decide how credible the plan is. To fully understand what is going on, the budget-building (and business plan) effort must be taken down to the individual provider level.

In 2003, Lee Stuart, who had successfully used the Nehemiah Strategy to create thousands of units of affordable housing in the South Bronx, was working with the Greater Boston Interfaith Organization to implement the strategy in Boston. She and her colleagues faced a number of challenges in transferring the strategy, with some questioning whether the strategy was appropriate for the Boston marketplace. The project was at a critical point, and key decisions had to be made regarding project direction. Teaching Purpose: To explore a model of building affordable housing and the challenge of implementing it in different communities.

Provides an overview of cause-related marketing (CRM), including recent trends. Uses various examples to discuss the potential benefits of CRM as well as potential pitfalls.