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Western Fitness
- 商品編號：9A93D001
- 商品分類：Case
- 長度：13頁
- 出版日期：1993-01-22
- 再版日期：2010-08-31
- 學門：
The University of Western Ontario's fitness unit coordinator was wondering how to improve the aerobics program. With financial and time constraints, a very seasonal demand pattern, and an entirely part-time staff with relatively short tenure, she wondered how to improve the quality of service, the suitability of classes, the number of classes, and the productivity of program administration. Students have to analyze market survey data and develop a plan of action.