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Transitioning Girls in Sports Alberta to Sustainable Growth
On October 15, 2023, the founder and CEO of Girls in Sports Alberta (GISA) faced a critical decision about expanding her enterprise. Based in Edmonton, Alberta, GISA offered affordable, high-quality multisport programs for girls with the aim to build confidence and promote sports participation. After a successful first year, the business badly needed more employees and funding; however, as a sole proprietorship, it had limited access to certain grants. The founder was now considering changing GISA’s business model and legal structure. Should she transition GISA to a corporation to retain control, or become a non-profit to access new funding opportunities? Which was the right path to achieve sustainable growth?