A proposed private-public partnership (P3) involves a Calgary-based private enterprise, Alta Injection Molding (Alta), the Southern Alberta Institute of Technology (SAIT) and the government of Canada. Alta has been chosen to collaborate with SAIT because it developed a unique way to generate revenue throughout its value chain. Alta’s strategy towards fostering innovation revolves around a seven-step approach to turnkey innovation. In this P3, Alta would have access to the equipment, while SAIT students would gain exposure to the plastic manufacturing processes and have the opportunity to be connected to company leaders or distribution channels through Alta’s large network. Considering the parties involved in this P3, significant differences exist in terms of mindsets, goals and concerns. The president of Alta is wondering whether to participate in the P3, and, if he does, what steps he should take to ensure his business remains viable while not impeding SAIT or the government’s goals.