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The Nest and Allpa Peru Case focuses on the issue of making supply chains transparent beyond the factory walls through to the artisan level. Retailers in the home fashion industry are increasingly under pressure by customers and investors to provide complete value chain transparency to demonstrate that they are acting responsibly in moving toward sustainability objectives in both environmental and equitable work practices. While many retailers are taking increased responsibility for sustainable and equitable work practices in manufacturing factories, artisan work carried out beyond the factory walls is difficult to track and most often left unmeasured. This gap in the fashion industry's capability to create full transparency throughout the value chain prohibits retailers from being able to certify that they have full value chain transparency. Nest provides a methodology for companies to understand and manage their artisan work compliance with ethical work practices. Nest works with retailers and their suppliers to create management practices to measure and manage artisan work to enable full supply chain transparency. As the push for sustainability in terms of environmental and equitable work practices increases both from customers and industry practitioners, there is a need for designing and building a credible method for how to measure and manage the artisan work process. The case illustrates that for each fashion company to build this process themselves would be prohibitively costly both in terms of time and financial investment. Nest is an organization that is working toward providing a means for companies to ensure that equitable work practices are followed for artisan work. The case examines how Nest fills this gap, describing how Rebecca van Bergen, CEO of Nest, and her Compliance Team, led by Sarah Otto, provide a credible process for designing, tracking, and certifying compliance of artisan work.

Dr Amin Shokrollahi, a mathematician who loves research, becomes an entrepreneur by accident. He discovers a software solution to decelerate Moore's Law, and his friend, entrepreneur Steve Papa, pushes him to create a company and bring the solution to market. For five years they "wander in the woods" building the team, raising money, developing the technology, fruitlessly talking with potential customers and working with some of the world's most important technology companies... but without commercial success.

Dr Amin Shokrollahi, a mathematician who loves research, becomes an entrepreneur by accident. He discovers a software solution to decelerate Moore's Law, and his friend, entrepreneur Steve Papa, pushes him to create a company and bring the solution to market. For five years they "wander in the woods" building the team, raising money, developing the technology, fruitlessly talking with potential customers and working with some of the world's most important technology companies... but without commercial success.

Gram Oorja's mission was to make energy available to people in remote areas in India where the government power supply grid had not reached. They installed solar microgrids and biogas plants in locations where these technologies were found to be viable. The microgrid projects were funded primarily through corporate social responsibility spending by interested corporates approached by Gram Oorja. The community of households receiving electricity was made responsible and accountable for maintaining the grid and replacing batteries by charging users on consumption measured with meters. The case discusses the inception of Gram Oorja and the evolution of their unique community-based business model. It describes the process of project implementation and the post-implementation activities. The case also presents the perspective of the consumers and highlights the potential for long term development of remote rural locations through energy access. New domains of energy access including irrigation and biogas, along with future plans are also discussed. The financial performance of Gram Oorja over the years gives an indication of its journey of learning and growth. Lastly, the case highlights the challenges being faced by the organization in an evolving environment. It challenges students to find new pathways for Gram Oorja to grow towards its mission.

In late 2020, Lynn Wilson, a social entrepreneur and chief executive officer of SparqU, Inc., gave himself one year to turn his company around. SparqU, which offered digital literacy training to underserved and underrepresented communities, had been funded by a workforce grant. But when the grant expired, Wilson left his academic teaching position to focus full-time on SparqU and fulfill his passion for helping Colorado's people of colour, low income, and underserved to become digitally literate and improve their job opportunities. Wilson was all in. But he wondered, would his current promotional strategy targeted towards those needing to build digital literacy skills eventually be profitable ? Or should he consider other segments?

Verve Therapeutics, a public biotech company based in Boston, created a novel approach to addressing cardiovascular disease (CVD) - a leading cause of deaths globally. The company's approach was a single shot treatment to permanently lower cholesterol, thus reducing the risk of heart attacks. Built on decades of post-doctoral and lab research led by CEO Sekar (Sek) Kathiresan, a trained cardiologist and academic, Verve used gene editing - akin to a molecular surgical procedure-for a curative intent. Not only had the medicine reached human trials in record time, but Verve incorporated new innovations that could allow the technology to be used more widely. The company successfully built a solid syndicate of investors and raised a total of $860 million. Unlike other gene editing or gene therapy companies that focused on rare diseases affecting small populations, Verve's approach was the first example of a gene editing treatment that could potentially benefit millions of people. Verve's lead investor was interested in creating Verve 2.0 and apply the company's expertise to cure a range of rare metabolic diseases. Should Sek continue to build out the core product aimed at treating heart disease, or should he apply the technology to other adjacent diseases? Would this be a potential distraction from Verve's core mission?

'Betting on Green Steel' traces the innovative journey embarked upon by a group of MBA students who have set out to conceive a novel steelmaker that pioneers the production of green steel. The ensemble is confronted with a series of critical choices that will shape the venture: Should the operation base be in India or Oman? What would be the best method for green steel production - carbon capture and storage, or green hydrogen? Who should they aim to cater to with their green steel - the automotive sector or the wind turbine manufacturing industry? And lastly, which business model would drive sustainable profit - green premium pricing or carbon credits? One of the team members is set to return to his family's steelmaking enterprise post-graduation, escalating the stakes to a personal level. This dynamic case study offers a thorough exploration of these key decision-making factors in the context of environmental sustainability and business strategy, providing fertile ground for engaging classroom discussions.

This case explores the development of Projet Jeune Leader, a social entrepreneurship enterprise founded by Maia Ramarosandratana in 2013 to provide comprehensive sexuality education (CSE) to middle school children throughout Madagascar. Ramarosandratana had grown the organization to have fifty-six educators reaching over 29,490 adolescents. As she thought about the next plans for scaling the work, which included partnering with the Ministry of Education to help with technical assistance to institutionalize CSE within the department’s existing educational structures, what else needed to be considered? What were some of the lessons learned over the last nine years, and what other building blocks should she be thinking about?

This case explores the development of Projet Jeune Leader, a social entrepreneurship enterprise founded by Maia Ramarosandratana in 2013 to provide comprehensive sexuality education (CSE) to middle school children throughout Madagascar. Ramarosandratana had grown the organization to have fifty-six educators reaching over 29,490 adolescents. As she thought about the next plans for scaling the work, which included partnering with the Ministry of Education to help with technical assistance to institutionalize CSE within the department's existing educational structures, what else needed to be considered? What were some of the lessons learned over the last nine years, and what other building blocks should she be thinking about?

Companies with a strong legacy and established brand face the quandary of maintaining their loyal customer base while appealing to an evolving market. An empirical study of audience responses to operas that have been reinterpreted to appeal to modern tastes provides lesson for how to leverage a historically strong brand to reach new customers, without alienating loyal fans.

Elon Musk proposes to offer verification status on Twitter to paying subscribers. Chaos ensues.

Narratives help entrepreneurs and potential venture supporters to make sense of new ventures and to frame entrepreneurial journeys. Despite current understanding of how narratives shape entrepreneurial outcomes, however, there is limited guidance about how entrepreneurs might craft their own narratives in practice. In this article, we identify six types of entrepreneurial narratives-(1) an identity narrative, (2) an opportunity narrative, (3) a projective narrative, (4) a failure narrative, (5) a pivot narrative, and (6) a resourcefulness narrative-and we detail practical storytelling strategies entrepreneurs can use to shape each of these narrative types. We then propose that entrepreneurs can combine, sequence, and revise these narratives as the entrepreneurial journey unfolds. Knowledge of how to strategically manage the full entrepreneurial narrative repertoire enables entrepreneurs to create meaning and value where there once was none and to capture that value over time as a venture grows.

As a captivating way to engage, inform, and persuade one's audiences, storytelling can serve as a strategic skill in an entrepreneur's arsenal. Although entrepreneurs often use storytelling to mobilize financial resources from external stakeholders, less attention has been paid to how entrepreneurs can leverage this powerful tool to gain strategic partnerships. As such, there is little practical guidance on utilizing storytelling to gain a competitive advantage. In this article, we use wisdom from the academic and practical world to illuminate the science of storytelling, identify the type of stories that entrepreneurs may narrate (or refrain from telling), and understand the mechanism through which stories engage and persuade external stakeholders. We also highlight Freytag's Dramatic Arc, which can teach entrepreneurs how to frame profound stories that gain attention from external stakeholders. We offer practical guidelines for entrepreneurs interested in learning and harnessing the power of compelling storytelling for strategic partnerships.

Executives typically add customer offerings such as new features or products or initiate new pilots, processes, and tools to spur business growth without considering how such changes will affect customer-facing workers' workloads and ability to serve customers. Based on research and experience with companies like Sam's Club, Mercadona, and Quest Diagnostics, the author explains how subtracting existing processes and product options rather than adding more can improve employee's work, retention, and wages and improve customer experience.

Venture capital is a cyclical, ever-changing industry, as seen in recent years. The late 2010s and early 2020s witnessed record amounts of capital flowing into the sector, high valuations, and new types of investors entering the market. Innovations in the seed stage, such as rolling funds and SPVs, enabled more individuals to enter the industry. At the later stages, firms were becoming multi-stage investors, and aggressive hedge funds had entered the space. Then, in 2022, the macroeconomic environment created challenges, fundraising declined, and few venture-backed IPOs occurred. As of 2023, it was unclear where the VC industry was heading next. This note covers these recent events and the industry's increased focus on diversity and ESG.

In 2020, the tuition and coaching industry in India was severely hit due the COVID-19 pandemic and subsequent nationwide lockdowns. With physical classes suspended, many private tutors and coaching institutes closed their businesses. Teachers and educators found limited options for conducting classes online, and it was challenging to manage and monitor teaching-related activities. Founded in May 2020, Teachmint, the Bengaluru-based education technology (edtech) start-up, provided a one-stop edtech infrastructure solution for teachers, educators, and institutes. With a focused business-to-business model, Teachmint grew leaps and bounds in its first year of operations. The company had begun international expansions by partnering with edtech companies in Southeast Asia and the Middle East. However, Teachmint’s chief executive officer was debating whether it was the right time to go global or whether his company should focus on the Indian edtech market, which was competitive and featured several large players.

<p align="justify">Sunil Koshy considered himself a “passionpreneur;” after quitting a well-paid job as a software engineer, he chased his passion for singing and founded From Mug to Mike (FMTM), a start-up that helped amateur singers polish their singing skills. Stemming from Koshy’s passion, FMTM had evolved into a business venture with viable products, services, and a scalable business model. To scale up FMTM, Koshy needed to decide whether the business should take a geography- or a product-led route.

In March 2023, the co-founder of Rangoli Group of Institutes, Prahar Anjaria, was contemplating expanding his educational venture across the country. Founded in 2009 in Vadodara, Gujarat, India, the organization was a successful and award-winning preschool chain. The company was focused on imparting holistic learning with high moral, ethical, and pedagogical insight, as well as giving back to society through various social and cultural settings. With an evolving educational marketplace and new government regulations, Anjaria was wondering if this was the right time to expand across the country. What would be the impact of national expansion? How could he be sure to retain the core educational philosophy that made Rangoli Group of Institutes unique?

<p align="justify">The Gurmukh Singh Technology (GST) group, based in Ludhiana, Punjab, India, manufactured high-precision machined parts and sheet-metal components for various industries and sectors such as agriculture and horticulture. Revenues of the group had dipped substantially in 2018 due to non-receipt of payments from some customers, and the situation was compounded by the onset of the COVID-19 pandemic and the consequent lockdowns in 2020 and 2021. In January 2022, the managing director and head of marketing was planning a restructuring drive with the intention of doubling revenues and increasing the profitability of the group by 50 per cent over the next five years. He had to decide whether to reframe the group’s business-to-business marketing strategy and, if so, in what respect. How should he segment customers and select the most appropriate segments? How could he incentivize these customers to buy his company’s products rather than those of competitors? What should be the value proposition of the company?

Imagine a shadowy future, hovering at the edges of the present state of things; a map of all the various ways in which the present can reinvent itself. This, say the authors, is the ever-present state known as 'the adjacent possible'. In this excerpt from their book (The Upside of Uncertainty), they explain how to tap into this expansive field of opportunity. Their six principles for achieving this include questioning assumptions, considering the worst-case scenario and purposely recombining things. They argue that the adjacent possible is always expanding, both in terms of our own personal creativity and in terms of global innovation. In the end, they show that discovering adjacent possibles requires two things: a willingness to look for them and the courage to pursue them.