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Gives an account of how a ship management company was able to set itself apart from competitors and from its clients' own in-house technical and crew management capabilities by embracing a culture of continuous improvement and implementing Total Quality Management systems. The shipping industry was not alone in being regulated, but its distinctly international nature made ship managers, as cost-cutting practitioners, particularly open to criticism. A ship management company's very existence hinged upon its ability to convince ship owners that it would preserve their valuable assets and maximize revenue-earning potential--demonstrating that its collective skills were superior and more cost effective. As a result, an effective quality assurance system that continuously improved the organization's human and business systems could enhance efficiency and have a significant marketing impact.

Mike Ward, the producer in charge of developing the Kelly Slater's Pro Surfer game for Activision, must decide whether to launch the game in time for the 2002 Christmas season. Complicating his decision are the lukewarm response from consumers to TV test spots of the game and the need to fund a multimillion dollar marketing campaign. Also describes Activision's approach to game development, which was based on a green-light process adopted by the firm in 2000 to better control new game development better.

It's fashionable to talk of being "customer oriented." But regardless of how companies attempt to flatten their organizations or empower frontline workers, the simple truth is that every customer's experience is determined by the order management cycle (OMC): the 10 steps, from planning to postsales service, that define a company's business system. Every time the order is handled, the customer is handled. And every time the order sits unattended, the customer sits unattended. To find the gaps in an OMC--those places where a customer's order is dropped or shunted to the wrong department--managers should try what authors Benson Shapiro, V. Kasturi Rangan, and John Sviokla did in their research. They "stapled" themselves to an order in the 18 companies they studied, literally following it through every stage of the OMC. Based on this practical approach, the authors point out potential gaps throughout the OMC. For example, marketing and production battles can erupt even during order planning, and some of the fiercest fighting can break out during scheduling, when the sales force may want quick turnarounds that are unrealistic for manufacturing. Most companies don't see the OMC as a whole system, especially because each phase may require a bewildering overlap of functional responsibilities. However, when managers take the time to track each step of the OMC, they'll come into contact with customer service representatives, production schedulers, shipping clerks, and other critically important people. In this article, first published in 1992, the authors contend that managers who "staple themselves to an order" will not only move horizontally across their own organizations, charting gaps and building information bridges; they'll also see the company from the customer's perspective.

Spreadsheet supplement for 604-081.

In 2003, Zara's CIO must decide whether to upgrade the retailer's IT infrastructure and capabilities. At the time of the case, the company relies on an out-of-date operating system for its store terminals and has no full-time network in place across stores. Despite these limitations, however, Zara's parent company, Inditex, has built an extraordinarily well-performing value chain that is by far the most responsive in the industry. The case describes this value chain, concentrating on its operations and IT infrastructure.

Canadian Tire is a large automotive parts, sports and leisure, and home improvement retail store chain. With the rise in the number of large retail outlets, the company needed to look at ways to maintain and increase sales. Continuous improvements were made to store design and in-store operations. The vice-president of store planning and merchandising was evaluating checkout configurations. He needed to make his decision soon to avoid delaying the construction of four new test stores. He has three options; continue using the current tandem system, add self check-outs or switch to a single line configuration. He must analyze the three options to determine the benefits and trade-offs of each.

Supplements the (A) case.

Supplements the (A) case.

The Big Apple has been just the place for a direct home-delivery business like FreshDirect. Now the company wants to use the additional capacity in its meat-processing facility to expand into national competition. The description of the beef supply chain in this case helps students analyze the best way for FreshDirect to take on a "big boy" such as Omaha Steaks and to serve restaurants.

Spreadsheet supplement for case 604080.

In a maturing market, HPs attention moved from Return on Sales to Return on Net Assets. Mismatches between demand and supply, aggrevated by a long supply chain, were a burden on profit. HP realized that conventional logistics costs (warehousing, inventories, transport) were only the tip of the iceberg. Hidden underneath were large costs due to price protection, material devaluation, returns and obsoletes (Inventory Driven Costs). Uncovering all true demand/supply mismatch costs allowed HP to redress the situation and restore competitiveness.

The large food service company SYSCO has decided to purchase business intelligence (BI) software, a technology intended to provide superior monitoring and analysis capabilities. Twila Day, assistant vice president of technology and applications, is in charge of the BI project and must determine exactly how much software to buy. She must also plan the BI implementation throughout the company. After conferring with Business Objects, the BI application's vendor, SYSCO has decided initially to configure the software and train employees to address only a limited set of questions.

The newly appointed director of the project dedicated to reducing product development time for AT&T's Transmission Systems Business Unit (TSBU) is trying to decide how best to sustain the momentum of its Achieving Process Excellence (APEX) teams. During the past three years, APEX teams helped reduce TSBU's product interval 50%--an accomplishment that contributed to TSBU's receiving the Malcolm Baldrige National Quality Award. Now motivation and expectations for continued improvement are high. The case describes the launching of APEX, its evolution, and the current challenges facing the product development organization. Details support a discussion of the elements required to launch and sustain an improvement program, including metrics, goal setting, management's role, and methodological approaches for problem solving.

Vertex Pharmaceuticals, Inc., a drug discovery company that recently decided to pursue a vertically integrated business model, chose to build up its clinical development and commercial capabilities and infrastructure. For the first time in its history, Vertex will select two drug candidates from its internal research portfolio of four projects to develop on its own, without the help of strategic partners. CEO Joshua Boger and President Vicki Sato are grappling with which two projects to select. Focuses on how to select projects and how to manage the process of portfolio selection.

In 2003, a year in which Hong Kong's small and medium-size enterprises faced an extraordinary disruption of normal operations as a result of the outbreak of SARS, the advantages of Internet-facilitated, remote-access solutions such as IP-VPN, telecommuting capabilities, and video conferencing became all the more evident. In February 2003, the Information Technology Services Department and the Hong Kong Productivity Council released the results of their biannual survey on the progress of e-business adoption in Hong Kong. The survey found that 47% of active businesses in Hong Kong had not adopted and/or did not have any plans to adopt online business capabilities (in even the most basic forms) within a six-month, forward-looking time frame, an increase of three percentage points over the previous survey. As a result of economic difficulties, a number of businesses had abandoned basic Internet capabilities such as e-mail accounts and company Web sites altogether to save on operating costs. Just one month later, many of these companies had reversed course and were scrambling to deploy technologies to support business operations as uncertainty gripped the region. In what ways were network technologies able to assist small and medium businesses in contingency planning? What were the long-term cost and efficiency improvements that might be realized with a "virtual office" capability? Examines how some businesses have enhanced their Hong Kong and regional presence by deploying technologies to facilitate communications and collaboration.

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Profiles the history and context of outsourcing, with particular focus on information technology.

The president of the Nutan Mumbai Tiffin Box Suppliers Charity Trust had just returned to his office after meeting with Britain's Prince Charles, who was on an official visit to Mumbai. The Trust was the managing organization of the dabbawallah meal delivery network. The dabbawallah's service was cited internationally by management scholars and industry executives as an exemplar in supply chain and service management. The service had acquired a reputation for its delivery reliability in Mumbai. International interest in the dabbawallahs was largely due to a 1998 article published by Forbes. However, many observers now expressed concerns over the future viability of the dabbawallahs' service given the difficulty in duplicating its delivery network elsewhere, the emergence of other lunch competitors in Mumbai, and an array of environmental changes affecting both its customers and the workforce. The case allows a discussion of service and supply chain management issues related to operational excellence.

The president of Wheels Group and the founder and major shareholder of the company, are evaluating alternatives with respect to pursuing the goal of doubling the company's revenues over the next five years. However, the alternatives presented to them reveal a tension between two competing growth strategies: 1) an asset based growth strategy and, 2) a non-asset based growth strategy. A decision is required with respect to which opportunity to pursue, recognizing that both strategies cannot be pursued simultaneously. Complicating the decision is the fact that approximately 75 per cent of the company's revenues are currently derived from non-asset-based activity. The opportunity is provided to explore issues associated with developing, evaluating and implementing business strategy within the third-party logistics industry.

During the summer, a popular hotel and restaurant must turn away customers whenever it offers its once a week family pizza buffet. With summer season fast approaching, the managers and owners of Bala Bay Inn must evaluate the process and capacity of the restaurant and identify bottlenecks in the process to determine what can be done to accommodate the demand.