個案資料
了解個案內容與學習目標，選擇授課教師及使用課程。
FreshDirect: Expansion Strategy
內容大綱
The Big Apple has been just the place for a direct home-delivery business like FreshDirect. Now the company wants to use the additional capacity in its meat-processing facility to expand into national competition. The description of the beef supply chain in this case helps students analyze the best way for FreshDirect to take on a "big boy" such as Omaha Steaks and to serve restaurants.