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  • Tulsa Remote: Moving Talent to Middle America

    Tulsa Remote sought to attract a diverse group of remote workers to the city of Tulsa, Oklahoma-and was willing to put its money where its mouth was, offering $10,000 and a range of wraparound services for its program participants. After a successful pilot year, which saw the program select 100 participants out of more than 10,000 applicants, Tulsa Remote was excited to begin its second round of applications. However, the program faced an ongoing challenge attracting Black men to participate in the program. The team wondered what they could do to make their program-and their community-feel more welcoming. Meanwhile, as the second group of remote workers began making plans to move to Tulsa, the COVID-19 pandemic hit. How would the program deal with the effects of the pandemic, both on the local economy and on remote work in general?
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  • 1928 Diagnostics: Fighting Antibiotics Resistance

    In 2019, the co-founders of the Swedish medical start-up 1928 Diagnostics, CEO Dr. Kristina Lagerstedt and COO Dr. Susanne Staaf, had to pick the right business model to commercialize their novel technology to hospitals and health care providers. Developed in partnership with research hospitals to help fight the global antibiotic resistance crisis, the firm's cloud-based technology platform helped partners identify resistant genes and mutations in bacteria more quickly and accurately, allowing for easier outbreak cluster tracking in support of hospital infection control management, as well as better diagnostics and antibiotic selection. By 2019, they had raised $5 million, employed 16 people, and had their tool deployed at 24 partner sites in 10 different countries. Their decisions on which markets to focus on and with which business model would crucially impact the young firm's chances at successfully converting existing users and attracting new clients.
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  • Assessing Prediction Accuracy of Machine Learning Models

    The note introduces a variety of methods to assess the accuracy of machine learning prediction models. The note begins by briefly introducing machine learning, overfitting, training versus test datasets, and cross validation. The following accuracy metrics and tools are then described: mean squared error (MSE), mean absolute deviation (MAD), Brier score, and cross-entropy, true/false positives/negatives, the confusion matrix, true positive rate (sensitivity or recall), false negative rate (Type II error rate), precision, true negative rate (specificity), false positive rate (Type I error rate), receiver operating characteristic curve (ROC) and area under the curve (AUC), and precision-recall curve.
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  • Mini Iron & Alloys Private Limited: Springing into a New Future

    The case details the challenges of running a small manufacturing enterprise in India. The current operations at Mini Iron & Alloys Private Limited (MIA), which produced springs for rail wagons, were stable, and business had grown. However, the demand for springs was expected to increase with the Indian government’s announcement, in early 2019, to establish a rail freight corridor. The proprietor of MIA mused on the firm’s readiness to undertake the surge in demand. He also ruminated on the prudence of relying on a single customer in a captive market.
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  • Mini Iron & Alloys Private Limited: Springing into a New Future

    The case details the challenges of running a small manufacturing enterprise in India. The current operations at Mini Iron & Alloys Private Limited (MIA), which produced springs for rail wagons, were stable, and business had grown. However, the demand for springs was expected to increase with the Indian government's announcement, in early 2019, to establish a rail freight corridor. The proprietor of MIA mused on the firm's readiness to undertake the surge in demand. He also ruminated on the prudence of relying on a single customer in a captive market.
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  • Migros Turkey: Scaling Online Operations (A)

    The case opens in November 2019 as Ozgur Tort and Mustafa Bartin, CEO and chief large-format and online retail officer of Migros Ticaret A.S. (Migros), Turkey's oldest and one of its largest supermarket chains, are contemplating what the best fulfillment format and delivery model for the company's growing online arm, Sanal Market, and its under-30-minutes gorcery service arm, Hemen, are. Migros's online operations had grown over 50% year-on-year in the previous three years, and the target for 2020 was to grow 100%. With all of these considerations in mind, Bartin and Tort needed to decide which levers to pull for the last mile and fulfillment to best serve the future of Migros. The case chronicles the founding and growth of Migros as well as Sanal Market and lays the ground for food and grocery retail in Turkey complete with the competitive outlook. The case then provides a detailed overview of how Migros built online channels, Sanal Market and its recently introduced Hemen, and how Tort and Bartin have thought about fulfillment and delivery as well as omnichannel mentality. The case goes into detail about the three different fulfillment models, store pick micro-fulfillment center, and dark store, that Migros is piloting in 2019 as well as providing an understanding of what the company is thinking about logistics and last mile delivery as its online sales grow. While globally, online shopping and consumer preferences were changing fast, particularly in terms of how and with what frequency customers shopped online and how fast they wanted their groceries delivered, Migros was trying to find the optimum model for fulfillment and last mile delivery.
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  • Migros Turkey: Scaling Online Operations (B)

    The case opens in February 2020 as Ozgur Tort and Mustafa Bartin, CEO and chief large-format and online retail officer of Migros Ticaret A.S. (Migros), Turkey's oldest and one of its largest supermarket chains, are looking over the results of the fulfillment pilot the company had been running since June 2019. Comparing the data from dark store, micro fulfillment center, and store pick models, the duo see that contrary to the expectations outlined in their business plan in May 2019, the mini dark-store performance metrics were superior to those of the dark store format. As the online grocery market is evolving, the duo decide to refrain from going forward with one fulfillment model only and decide to mix and match the fulfillment models as needed and buttress the efforts with automation for picking to increase efficiency. On the last mile, the teams decide to focus on pooling and developing an algorithm to automate deployment while trying to combine delivery efforts for both Sanal Market and Hemen. Decisions with regards to Hemen's offering are yet to be made as its competitors manage to raise money from Silicon Valley.
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  • Comparing Two Groups: Sampling and t-Testing

    This note describes sampling and t-tests, two fundamental statistical concepts.
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  • The Tham Luang Cave Rescue: The Search (A)

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  • The Tham Luang Cave Rescue (B): The Rescue

    Supplement to case 321034
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  • CoolIT Systems: Developing an Operations Strategy

    In February 2020, the executive vice-president of Manufacturing and Supply Chain at CoolIT Systems (CoolIT), met with the company's chief executive officer (CEO) in their Calgary office. The company had recently developed a new range of products that provided liquid cooling solutions to large-scale data centre installations for high-performance computing. In addition to expanding capacity to meet demand, the CEO was also concerned about the requirements and expectations of the company's new customers and the implications for its operations and supply chain. He asked the executive vice-president to prepare recommendations for CoolIT's operations and supply chain strategy for its line of products for the data centre market. What would the relationship with a contract manufacturer entail, and what key capabilities did CoolIT need to look for in a potential supplier?
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  • CoolIT Systems: Developing an Operations Strategy

    In February 2020, the executive vice-president of Manufacturing and Supply Chain at CoolIT Systems (CoolIT), met with the company's chief executive officer (CEO) in their Calgary office. The company had recently developed a new range of products that provided liquid cooling solutions to large-scale data centre installations for high-performance computing. In addition to expanding capacity to meet demand, the CEO was also concerned about the requirements and expectations of the company's new customers and the implications for its operations and supply chain. He asked the executive vice-president to prepare recommendations for CoolIT's operations and supply chain strategy for its line of products for the data centre market. What would the relationship with a contract manufacturer entail, and what key capabilities did CoolIT need to look for in a potential supplier?
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  • Software Acquisition for Employee Engagement at Pilot Mountain Research

    We crafted the case study "Software Acquisition for Employee Engagement at Pilot Mountain Research " for use in Business Marketing, Buyer Behavior, or Operations Management courses in undergraduate, MBA, or Executive Education programs. The Pilot Mountain Market Research (PMMR) case study provides students with the opportunity to examine how buying decisions can be made utilizing online digital tools that are increasingly available to business-to-business (B2B) purchasing managers. To do so, we created fictitious research studies and data to realistically portray the kinds of information that are publicly available to B2B purchasing managers on the Internet today. In this case study, we introduce students to fit analysis, coding quality technical assessment, sentiment analysis, and ratings & reviews analyses. Students are challenged to integrate findings from these diverse analytical tools, combining both qualitative and quantitative data into concrete employee engagement software (EES) purchasing recommendations.
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  • Goodbaby Group: The Upfront Warehouse Decision

    Jinrun Li, chief operating officer for Goodbaby Group (Goodbaby), had to make a decision about opening a new store in a high-end mall in Shanghai, China. Goodbaby was going to manage the store for one of its clients, who had its own specifications for the dimensions and product range of the store. However, the floor space available was too small to accommodate the preferred proposal from Goodbaby's marketing department. Based on a recent pilot project, Li considered adopting a new supply chain structure that would allow for reduced floor space while complying with the client's specifications. The new supply chain structure involved an upfront warehouse that would increase the speed of store replenishments and act as a buffer between the regional warehouse and the store. Looking at the data, Li wondered if this new structure would be the solution for the proposed new store.
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  • Goodbaby Group: The Upfront Warehouse Decision, Student Spreadsheet

    Student spreadsheet supplement to case W20645
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  • A3 Thinking for Weight Loss

    This technical note describes the problem-solving process known as A3 Thinking through the lens of an individual's weight-loss efforts. The story is easy to understand and shows how the A3 process can be integrated into one's personal life. The note details the A3 process steps of current condition, target condition, root-cause analysis, countermeasures, implementation, and standardize and sustain. It allows the student to see an easily identifiable and approachable application of the technique.
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  • Tesla Inc.: Accelerating Sustainable Profits

    The release of Tesla Inc. (Tesla)'s financial results in early 2019 made it clear that significant challenges lay ahead for the firm. While Tesla remained the market leader for electric vehicles in the global automobile industry, sales had dropped dramatically, and Tesla was once again losing money. Its recent launch of the Model 3 held great promise and added a key vehicle to its growing product portfolio, but customer complaints about late delivery were on the rise. As a leader of electric vehicles in the global automobile industry, which capabilities are most important for Tesla to further develop, and how broadly should the firm stretch its supply chain and service network? Were changes to the firm's strategy required in order to advance its mission to accelerate the world's transition to clean energy?
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  • The Virginia Journal of International Law (A)

    Established in 1959, the Virginia Journal of International Law (VJIL) was a student-edited law review at the University of Virginia School of Law. It was among the world's most influential international law journals, and pieces published in the journal had been cited by the Supreme Court of the United States and the International Court of Justice, among many other highly prestigious courts. Despite this, it faced numerous operational challenges, including long publication lead times, missed publication dates, and financial uncertainty. The case allows students to practice problem solving through the A3 thinking process. Supplemental videos discuss aspects of the case in detail and support case discussion.
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  • The Virginia Journal of International Law (B)

    This case, a follow-up to "The Virginia Journal of International Law (A)" (UVA-OM-1640) continues the story of the Virginia Journal of International Law (VJIL), a student-edited law review at the University of Virginia School of Law. It reveals the work the publication team put in to understand the root causes of its problems and implement countermeasures to standardize and sustain improvement. Supplemental videos discuss aspects of the case in detail and support case discussion.
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  • Iloof: Expanding from Online to Offline Channels

    Iloof Technology Co. Ltd. was a Chinese start-up high-technology company at the forefront of the smart water bottle market, one of the newest sectors in the reusable water bottle industry. Smart bottles or cups, also known as interactive water bottles, were technologically advanced devices that had wireless communication capabilities to connect with electronic devices, such as smart phones. They also helped record and optimize the user's water intake and develop healthy drinking habits. In 2016, after two years of research and development, Iloof Technology Co. Ltd. released its first smart water cup, the HeyDo S1, to great success. However, after three quarters of growth, sales slowed and the company's founder considered expanding to traditional or offline channels to sustain growth. Could the company operate in both online and offline markets? What potential challenges would the company face in its sales channel expansion?
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