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Flipkart.com
Flipkart.com is one of India's best known online retailers. Founded in 2007, with the ambitious dream of becoming India's Amazon.com, Flipkart.com started out selling books and quickly expanded its product portfolio to include laptops, computer peripherals, consumer durables, consumer electronics, fashion accessories, media and games. Flipkart's products were competitively priced, its customer service was exemplary and it offered innovative solutions to enhance the customer experience such as its cash on delivery service. These factors, coupled with a smart marketing mix and catchy advertisements that sensitized the Indian consumer to the online shopping experience, contributed to its rapid growth. While the customer viewed the company with rose-tinted glasses, all was not well within Flipkart. It was plagued by a multitude of issues, including a business model that swallowed cash faster than it was generated, increasing constraints on its operational and supply chain capabilities and deteriorating investor confidence. Indeed, Flipkart found itself in trouble in late 2012. With competitors hot on its heels and the imminent entry of Amazon.com into the Indian market, Flipkart had to evaluate its options carefully and make some smart moves if it was to survive and regain investor confidence. -
Radial Bearing Team: A Manufacturing Group's Transformation to Self-Directed Work Teams
This case focuses on a major manufacturing division ($1.2 billion sales; 5500 employees) of a global oilfield services company as it converts from a departmental organization with a "traditional" machine shop hierarchy to a team-based environment. During the conversion, roles and responsibilities change from a traditional foreman structure to a Self-Directed Work Team (SDWT) structure for the Radial Bearing Team. Individual behaviors and the dynamics of change influence how the team copes with new responsibilities, authority and problem solving as together, they manage equipment utilization and the day-to-day workflow, and control quality. Some dysfunction arises as the leaders of this organization manage the change process while trying to support the new roles and ideas. The team is successful, but everyone has to encourage innovation while adapting to the changing environment. The case also highlights specific techniques the team adopts for monitoring its performance as it assumes responsibility and accountability for quality improvement. Management had challenged the unit's leadership to produce results that justified the implementation of Self-Directed Work Teams (SDWTs). Now, George Smiley, the machine shop manager, and Shane Husky, the internal OD specialist, had to present evidence to help management decide if expansion of the SDWT program was warranted and the best practices learned from the RBT experience that would contribute to future success. -
DHL Envirosolutions Australia: End-of-Life Management Service for E-Waste
Product stewardship services relied on an Australian Government regulatory framework built on the concept of Extended Producer Responsibility (EPR) - a policy that required producers to manage their product's end-of-life segment by recycling a certain tonnage of electronic waste relative to their product tonnage imported into Australia. Envirosolutions was one of the approved providers of business-to-business logistics services for collecting and recycling waste on behalf of producers. In response to requests by ANZRP, a competing provider, the Australian regulator decided not to separate the categories of Computers and Televisions and to set combined recycling tonnage requirements. As the in-house expert on regulation, Green decides to bring this matter up with the Senior Director of Envirosolutions, Peter Bruce and the Operations and Compliance Manager, Mark Philips. Given the regulatory changes and the entry of a new provider, they need to analyse the regulatory and competitive environment to fine-tune their future strategy. With the initial success in Australia, DHL is also evaluating the feasibility of their success in product stewardship services in other Asian markets. -
Performance Evaluation at Bank of Maharashtra
In January 2013, the general manager of the Planning Division of the Bank of Maharashtra in Pune, India, is considering how best to analyze the performance of the bank's 1,728 branches in 28 states and two union territories and its staff of nearly 14,000 people. Such a process would help develop a comprehensive yearly plan by setting realistic targets for each of the bank branches, which have a wide variety of operating conditions. With its market share falling and increasing competition from major players in both the private and public sectors, the bank must take proactive steps to develop a strategy for expansion. The general manager meets a business school graduate who suggests using performance evaluation and benchmarking tools that will not only help evaluate performance in terms of an efficiency score but also indicate possible potential improvements. Should the general manager trust that the young analyst can pinpoint why some branches are not meeting their targets and suggest how their performance can be improved, or should he hire a more experienced consultant? -
Performance Evaluation at Bank of Maharashtra
In January 2013, the general manager of the Planning Division of the Bank of Maharashtra in Pune, India, is considering how best to analyze the performance of the bank’s 1,728 branches in 28 states and two union territories and its staff of nearly 14,000 people. Such a process would help develop a comprehensive yearly plan by setting realistic targets for each of the bank branches, which have a wide variety of operating conditions. With its market share falling and increasing competition from major players in both the private and public sectors, the bank must take proactive steps to develop a strategy for expansion. The general manager meets a business school graduate who suggests using performance evaluation and benchmarking tools that will not only help evaluate performance in terms of an efficiency score but also indicate possible potential improvements. Should the general manager trust that the young analyst can pinpoint why some branches are not meeting their targets and suggest how their performance can be improved, or should he hire a more experienced consultant? -
Sew Sew Sweet
A self-taught seamstress based in Barrie, Ontario, must decide how to organize the production process for manufacturing her custom-made baby onesie – a one-piece, close-fitting, lightweight garment worn by a young child, typically with either long or short sleeves but no legs and fastened with press studs at the crotch. As a mother and sewing enthusiast, she had handcrafted several onesies for her friends and family, and now wanted to start a full-time business venture manufacturing and selling her baby clothing and accessories to the general public. -
Landhills Winery: Developing an Optimal Blending Plan
A senior vintner at Landhills Winery (Landhills) has been put in charge of developing an optimal blending plan for the upcoming season. This assignment is the result of a recent Landhills board meeting where the chief executive officer presented her ideas regarding the use of analytics for enhancing profits while at the same time not affecting quality. Specifically, the use of resource optimization could significantly improve Landhills’s profitability. Industry reports have indicated that a growing number of major wineries are using analytics to assist in the wine-blending process. The board meeting concluded with the CEO tasking the senior vintner with developing an analysis and reporting back his findings to the board at next month’s meeting. -
Landhills Winery: Developing an Optimal Blending Plan
A senior vintner at Landhills Winery (Landhills) has been put in charge of developing an optimal blending plan for the upcoming season. This assignment is the result of a recent Landhills board meeting where the chief executive officer presented her ideas regarding the use of analytics for enhancing profits while at the same time not affecting quality. Specifically, the use of resource optimization could significantly improve Landhills's profitability. Industry reports have indicated that a growing number of major wineries are using analytics to assist in the wine-blending process. The board meeting concluded with the CEO tasking the senior vintner with developing an analysis and reporting back his findings to the board at next month's meeting. -
Apple Inc.: Managing a Global Supply Chain
<p style="color: rgb(197, 183, 131);"><strong> AWARD WINNER - PRODUCTION AND OPERATIONS MANAGEMENT CATEGORY - THE CASE CENTRE AWARDS AND COMPETITIONS</strong></p><br>An analyst for a money management firm is studying Apple Inc. as one of the firm’s key investments. In 2013, Apple had a market capitalization of nearly US$500 billion and sales of US$171 billion. According to the research firm, Gartner Group, it had the world’s best supply chain, ranking ahead of companies such as Walmart, Amazon and Inditex (Zara). As part of the analysis, a full review of Apple’s supply chain is required to look for insight into the future performance of the company in order to decide whether or not the analyst’s firm should continue to hold Apple shares. -
Driving Innovation at PAR Springer-Miller (B)
In fall 2009, the new president and chief executive officer of PAR Springer-Miller Systems, based in Stowe, Vermont, is tasked with leading the most significant innovation effort the company has undertaken since its founding in 1984. The company is a leading provider of property management, point-of-sale and spa management systems for high-end hotels, resorts, spas and casinos worldwide, but its legacy products are based on outdated technology and subject to increasing customer complaints; at the same time, the global recession has negatively affected the high-end market. In his first year, the new president has made significant progress in restructuring the organization and shifting its culture to a more entrepreneurial one. He is ready to begin the development of an entirely new product but has to decide on strategy, in particular deciding on the best market on which to focus the new software product and then mapping out a plan to execute its development and launch. How can he elicit a radical innovation from a team of management and employees so culturally rooted in their past accomplishments and legacy products? Should he look for a technology partner and develop the new product in a different location? Can the legacy products be kept up and running long enough for the new product to generate sufficient sales that they can be retired? These are the issues that must be addressed or the company may well face a dire future. See A Case 9B14C022. -
Strategy Migration in a Changing Climate
The president and CEO of World Wildlife Fund writes about partnering with forward-looking businesses to take advantage of "white space" opportunities presented by climate change. -
New Technology Adoption at Century Real Estate
This case presents an example of the challenges faced by a firm when a new technological option is available. The case is set in the real estate industry in a developing nation (India). The case considers the perspective of Ravindra Pai, Managing Director of Century Real Estate. Ravindra Pai has to choose, for a part of a new project, between two technologies of building construction: the existing and proven conventional reinforced cement concrete (RCC) method of construction and the new and unproven pre-fabricated construction technology for an upcoming residential project in Bangalore (IT city of India). The case explores the benefits and consequences of choosing either technology and presents an example to understand the challenges faced by firms while deciding whether to invest in a new technology. -
Forecasting Demand for Food at Apollo Hospitals
Established in 1983, Apollo Hospitals is one of India's largest hospital chains. In 2014, Apollo had 32 hospitals spread across the country. The focus of this case is of the Apollo Hospital at Bangalore. The quality head, Dr. Ananth Rao was worried about the food bill that accounted for 4% of the total cost and wanted to develop a forecasting model to estimate the demand for food and beverages being served to its patients for breakfast, lunch, and dinner. Accurate forecasting will help them to minimize the wastage of food resulting in reduction of food bill. Apollo served approximately 120 food items from its kitchen. Dr Rao believed that the demand for food was dependent on the occupancy level (number of in-patients) of the hospital. Moreover, he also expected a short-term trend in the food requirement because patients are likely to order similar food during their course of stay in the hospital - this is because of dietary restrictions as also the fact that people would generally not wish to experiment with food in a hospital environment. The profile of the patients in the hospital is unlikely to vary significantly over a period of time and so it is expected that the food trend will not change much with time. -
Forecasting Demand for Food at Apollo Hospitals, Spreadsheet Supplement
Spreadsheet supplement to case IMB463. -
Fat Angelo's Italian Restaurants: Managing the Customer Waiting Experience
Fat Angelos was a well-established and renowned family style Italian restaurant chain in Hong Kong. Its popularity, however, created challenges. One daily example was the queues the restaurants encountered during their peak dinner periods. Long waits resulted in dissatisfied or even lost customers. On the other hand, during non-peak hours the restaurants was at less than full capacity, meaning lost revenue opportunities. To help bring in additional customers during off-peak hours, the company was considering various measures, including early bird discounts and a new promotional opportunity with online voucher company Groupon. -
Fat Angelo's Italian Restaurants: Managing the Customer Waiting Experience, Spreadsheet
Spreadsheet supplement to case ST23 -
Texas Children's Hospital: Congenital Heart Disease Care
In 2014, Dr. Charles D. Fraser Jr., Surgeon-in-Chief of Texas Children's Hospital in Houston, was contemplating the future direction of the congenital heart disease program. The nation's largest pediatric hospital, Texas Children's was ranked by U.S. News & World Report as #4 in the nation in 2012-2013. It was ranked #3 in pediatric heart care and heart surgery, following Boston Children's and Children's Hospital of Philadelphia (CHOP). Texas Children's had some of the highest volumes in the nation, seeing more than 20,000 congenital heart disease patients and performing over 800 cardiac surgeries annually. Fraser led the reorganization of Texas Children's care for congenital heart disease conditions beginning in 1995, and had initiated universal outcome measurement. In 2014, the challenge was to continue to improve care in a complicated patient population, and take outcome measurement to a new level. Also, Texas Children's had recently formed partnerships with pediatric hospitals in Temple, San Antonio and Mexico City, and how to structure these partnerships was under active discussion. -
GE and the Industrial Internet
CEO Jeff Immelt considers whether GE is moving fast enough on its new Industrial Internet initiative. The undertaking includes building out an Industrial Internet, connecting machines and devices, collecting their data and operations, and providing services to clients based on analytics of this data and information. The case considers the implications of such an initiative across all 6 of GE's business units, and how best and how quickly to execute the strategy. The firm has committed $1b in investment, building out a new software center in California, and a commercial sales function at headquarters to deploy the new products and services. -
Ford Motor Company: Blueprint for Mobility
Mark Fields, Ford Motor Company's COO, had to ensure the company's current business model of building cars and trucks remained strong, while concurrently navigating the company into the radily expanding industry of personal mobility. Personal mobility required new technologies and business models that were intraditional at Ford, and Fields had to evaluate the traditional business model colliding with the new business model. To direct these new technologies and business models, Ford released its "Blueprint for Mobility," which established near-, mid- and long-term goals to make mobility accessible and affordable to all. The case focuses on the launch of three mobility experiements (car sharing, parking, and on-deman ride sharing), and ask students to determine how Fields should balance these types of experiments with the company's traditional operations. Further, was Ford doing enough in the mobility space, and if so, was it moving fast enough? What new sources of revenue could Ford derive from mobility solutions? -
Adani Agri Logistics Limited: Blocking the Grain Drain
Adani Agri Logistics Limited (AALL) was established to execute a national project for the bulk handling of food grains through a public-private partnership with the Food Corporation of India. This project involved financing, planning, designing, constructing, operating and maintaining modern infrastructure for the bulk handling, storage and transportation of grains required for the public distribution system. Although a technology-driven supply chain solution was implemented, the benefits of this innovative supply system did not come into full fruition even after four years of operation. AALL soon realized that farmers were reluctant to accept the new storage system because it was a departure from the relationship-based transactions they were used to undertaking with traditional intermediaries. In this way, the company learned that there are cultural subtleties and traditions that must be appreciated and given consideration, along with the economic justifications. How could these traditions be respected and upheld while making way for improvement and progress?