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  • Daktronics (D): Keen on Lean Manufacturing at Daktronics, Inc.

    For over forty years, Daktronics, Inc. had been one of the world's leading suppliers of electronic scoreboards, large electronic display systems, digital messaging solutions, software and services for sports venues, commercial and transportation applications. After decades of producing its products using a batch system, the multi-million dollar company made a formal decision to pursue lean manufacturing in February, 2006. The lean initiative took on even greater importance due to sluggishness in the U.S. economy and slowed sales in 2009. Now in 2010, four years after the lean project's initial launch, readers are asked, how successful has the lean conversion been, including the transition from a batch system to a high mix, flow line system? Is the firm poised and ready to extend its lean initiative to nonmanufacturing areas? By using clues within the case and detailed exhibits, the case provides a rich opportunity for readers to trace and evaluate an original equipment manufacturer's (OEM) lean journey. Ultimately, they should be able to answer questions, such as: What kinds of things did Daktronics appear to do correctly? What kinds of things could Daktronics have done differently... or better? What recommendations might follow from their experience for other OEMs that seek to implement lean manufacturing? What are the pros and cons of implementing lean techniques in nonmanufacturing areas?
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  • Ford vs. GM: The Evolution of Mass Production (A)

    This case explores the very different paths taken by the Ford Motor Company and the General Motors Corporation in the first three decades of the twentieth century. Henry Ford's Model T was a car for the masses. After considerable experimentation, Ford Motor perfected a mass production system that converted the vast majority of jobs in the factory into routine tasks. It pioneered the moving assembly line, and it pursued processes that became increasingly integrated and mechanized. While it's single-minded focus on cost minimization led to spectacular market success for a time, the resulting inflexibility made it difficult for the company to respond to market changes. This created an opportunity for General Motors and others, particularly in the face of technological shifts to closed-body designs and metal stamping technology, as well as the marketing-led idea of the annual model change. The case offers a setting to examine several frameworks: exploration versus exploitation, the emergence of dominant designs, and vertical integration versus transaction costs and supplier hold-up. The A case closes with the question of what GM should do about supplier Fisher Body. The B case summarizes the shift to all-steel body stamping and engine manufacturing as the core technologies for automobile production, and how these changes made it difficult for Ford to maintain its first-mover advantage.
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  • Elizabeth Arden: Executing Global Supply Chain Re-engineering

    In mid-2008, the senior vice-president of Global Supply Chain at Elizabeth Arden in New York City was troubled with the challenges that lay before him. He had been hired to make sweeping changes to the company’s management of its supply chain, and he had already made a significant impact in forecasting, inventory control and service performance. His next move would require a radical consolidation of suppliers, make dramatic changes to inventory management, have a far-reaching impact on product development and require major lead time reductions. Given such a disruptive move, would current suppliers be able to meet expectations? Could the company’s current employees keep up with the pace of change expected? How many would have to be let go, and what would this do the morale of the workforce? Were significant results to shareholders really achievable? How much money would be saved, where would the savings come from and when would they be realized? The senior vice-president was determined to execute the re-engineering in a manner that would best address all these concerns.
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  • Lean Thinking: Better Living through Setup Reduction

    This note reviews the effect setup time, batch size, and throughput time have on each other by providing everyday examples.
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  • Kulicke and Soffa Industries, Inc., in China: Transferring Knowledge (A) and (B) (Abridged)

    This version condenses the two parts of "K&S Industries Inc. in China: Transferring Knowledge (A) and (B)" into a single-use case. Suitable for the MBA, EMBA, GEMBA, and executive education programs, the case presents a manufacturer of semiconductor assembly equipment looking to achieve growth in its wire bonding tools segment-in particular, capillaries and dicing saw blades-through geographic expansion. At the time, it manufactured capillaries in Yokneam, Israel, and blades in Santa Clara, California. While much of the work on outsourcing to China focuses on the low cost and its tradeoffs, this case examines in depth the interaction between human capital and a firm's cost and capabilities. The expansion committee team is charged with designing and opening a new facility in Suzhou, China. Expanding operations to China meant cost savings, and it was where K&S's market had expanded. But it wasn't clear whether it made sense to move the capillary process, the dicing blade manufacturing, or both. And if K&S did move to China, it would keep the Israeli-based factory open but close the American-based. If both were moved, what order would make sense given that one existing factory would be closed down and the other kept open? And once those decisions were made, what exactly would the knowledge transfer look like?
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  • Carl Zeiss and Free-form Production: Can We See Clearly Yet?

    The prescription eyeglass lens industry was complicated and highly fragmented, and even though many of the tools and techniques employed have been relatively unchanged over the last century, there was still a surprising pace of innovation. An aging population around the world meant the demand for progressive lenses was increasing rapidly, and innovations in production technology meant an evolving competitive dynamic with potentially quite different patterns of manufacturing and distribution. Are there theories that Zeiss managers can use to see clearly how industry evolution might portend shifts in the value network?
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  • Meagal Stelplast: Steering a New Path

    A family-owned business that manufactures automobile horns for the replacement market in Delhi, India is considering options to improve current operations and expand the business. The company is faced with numerous challenges: erratic demand, lack of brand, high warranty returns, lack of information, availability of skilled manpower and implementing modern methods of manufacturing. The company is also considering expanding beyond Delhi and manufacturing products for automobile manufacturers, which requires adherence to regulatory certification.
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  • Sears Canada (A)

    Sears Canada's associate vice-president of sustainability faces dilemmas in executing a strategy to reduce the retailer's carbon footprint. He needs to integrate the concept of sustainability into the company's larger corporate objectives, drive the concept in individual business units and identify the metrics for tracking the progress of reducing Sears Canada's carbon footprint.
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  • Sears Canada (B)

    Supplement case for W13303.
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  • Novozymes: Establishing the Cellulosic Ethanol Value Chain

    As the world's largest producer of industrial enzymes, Novozymes had invested heavily for many years to bio-engineer enzymes that could break down cellulose into fermentable sugar. In 2010, the company had launched what it thought would become a breakthrough product for the conversion of crop residues from corn into fermentable sugars for the production of motor fuels. But the problem was that the company only controlled one piece of the value chain. To succeed in this nascent sector, should the company insert itself into an existing ecosystem? If so, how much coordination effort would be required to integrate the many pieces, including equipment and yeast suppliers? Or should Novozymes build its own ecosystem? And if so, how much control should it retain at each level of the value chain? The case seeks to expose students to the challenges of putting together value chain participation strategies in a setting where they can also learn about industrial biotechnology, including some cutting edge methods in directed evolution.
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  • Operations Management Reading: Operations Strategy

    Operations Strategy bridges the gap between the strategic plan directed by executives and the emergent strategy that occurs through the many decisions of managers and employees. The goal of operations strategy is to optimize operations' resources to best fulfill the strategic objectives of the firm. There are two central elements to an effective operations strategy. The first element provides the long-term objectives for operations in support of company strategy and answers the question, "What do we have to do?" The second offers a plan to meet those objectives and answers the follow-up question, "How are we going to do it?" A resource-based operations strategy framework offers a way to evaluate operations strategy by looking at the resources that influence a firm's ability to create and deliver its primary offerings. There are 5 categories of resources: Physical Resources; Human Resources; Intellectual Property, Software, and Methods; Ecosystem Resources; and Financial Resources. In the framework each category is described in terms of the resources and their uses, the way they are integrated with one another into systems, and the plans for future development. Strategic alignment is the level to which the complete operating system is able to implement the company's strategy.
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  • Operations Management Reading: Managing Quality

    The long-term success of an organization depends on the methods used to deliberately shape a firm's approach to maintaining quality standards. While a systematic approach to managing and improving quality using statistical tools can be very effective, attaining high levels of quality often depends on organizational culture and the quality of executive leadership. This Reading begins with an explanation of the dimensions of quality, focusing on the distinctions between performance quality and conformance quality. The next section explores the issues connected with the cost of quality by exploring the question: How should organizations think about the cost and value of different levels of conformance quality? It concludes with the topic of problem-solving in an operations setting. Fast and effective problem-solving is essential for preventing problems from getting worse over time.
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  • Operations Management Reading: Strategic Sourcing

    An organization's strategic sourcing decisions determine where and how it procures products and services. Choosing which resources and capabilities to develop internally and which to procure externally requires an understanding of the firm's business and operations strategies, its current and potential operational profile, and any external threats or opportunities. This Reading covers sourcing decisions, such as make-or-buy decisions, as well as decisions on where and how production takes place (the tradeoff's geographic proximity degree of integration and information-sharing, contractual conditions, and the optimal number of suppliers) in both manufacturing and services, domestically and globally.
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  • Operations Management Reading: Managing Queues

    Waiting lines, sometimes called queuing situations, are encountered widely in business operations. Improvements to the waiting-line process can result in better use of labor, equipment, and facilities, and a greater capability to provide customers with a level of service that matches the business objective. This Reading presents methods for determining the resources needed to provide particular service attributes in waiting-line situations. It emphasizes developing intuition regarding the impact of utilization, system size, and variability on performance characteristics. It includes an explanation of an approximation formula for determining the average waiting time and line length for queuing situations and covers managing customer perceptions of waiting.
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  • Open Innovation at Siemens

    The case describes Siemens, a worldwide innovator in the Energy, Healthcare, Industry, and Infrastructure & Cities sectors, and its efforts to develop and commercialize new R&D through open innovation, including internal and external crowdsourcing contests. Emphasis is placed on exploring actual open innovation initiatives within Siemens and their outcomes. These include creating internal social- and knowledge-sharing networks and utilzing third party platforms to host internal and external contests. Industries discussed include energy, green technology, infrastructure and cities, and sustainability. In addition, the importance of fostering a collaborative online environment and protecting intellectual property is explored.
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  • Herzog Affinity Exercise, Spreadsheet Supplement

    Spreadsheet supplement for KEL740.
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  • Herzog Affinity Template, Spreadsheet Supplement

    Spreadsheet supplement for KEL740.
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  • Herzog Exhibit 1, Spreadsheet Supplement

    Spreadsheet supplement for KEL740.
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  • Samsung Affinity Template, Spreadsheet Supplement

    Spreadsheet supplement for KEL738.
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  • How Partners Shape Strategy

    Whether you're at the hub of a network of suppliers and other partners or part of a web of interconnected allies makes a big difference to your ability to innovate and to whether you're likely to get help in a crisis. There are advantages to both structures, and companies should make sure their network suits their strategy, position, and business environment.
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