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Vivendi: Revitalizing a French Conglomerate (B)
Supplements the (A) case. -
Emerging Giants: Building World-Class Companies in Emerging Markets
Presents a conceptual framework to examine successful companies in emerging markets and what enables them to avoid traditional emerging market obstacles. Examines those characteristics that allow these successful local companies to overcome market voids and become globally competitive. -
Competitive Pressure Systems Mapping and Managing Multimarket Contact
This is an MIT Sloan Management Review article. All organizations sense competitive pressure intuitively, but most, says the author, do not do a good job of managing it. That is, in part, because it is often difficult to see the overall pressure system--a complex, shifting pattern of overlapping contacts among rivals that continually alters the climate of an industry. Illustrates how pressure systems can be mapped and controlled to a significant extent. A map based on measured pressures has important implications for an organization's market and competitor selection, growth plans, product portfolio and diversification strategy, resource allocation priorities, competitive-intelligence system, merger and acquisition strategy, and scenario-planning process. In any industry, companies can develop competitive strategies by using a pressure map to answer two critical questions: If the current pressure pattern continues, what position will my company ultimately hold? How can my company stabilize or shift the direction of pressure to reduce (or enhance) the predicted impact of the current pressure system? Through detailed discussion of different industries, the author demonstrates how pressure maps can reveal the underlying competitive dynamics of an industry. He then offers a variety of mechanisms by which organizations can and do affect their competitive landscapes. -
Internationalization, Globalization, and Capability-Based Strategy
Current trends appear to suggest that globally integrated strategies are the wave of the future for many industries, but no theoretically sound, firm-level model explains this situation. International business models explain industry trends from economic perspectives, and organizational theory is beginning to examine the organizing principles of multinational firms. However, a gap exists in explaining the strategic motivations of multinational firms as they expand and integrate worldwide. This article develops a capability-driven, as opposed to market-driven, framework of multinational strategy. This contingent framework explains the organizational consequences of international expansion and global integration depending on the capability types, capability strategies, and multinational strategies of the multinational firm. -
Credible Warning or False Alarm? What the US Knew on September 10th, 2001
Well before the fateful morning of September 11, 2001, the threat posed to Americans and the United States by Osama bin Laden and his al Qaeda ("The Base") network of terrorists was well documented and closely monitored. Two US agencies-the Central Intelligence Agency (CIA) and the Federal Bureau of Investigation (FBI)-each maintained units devoted to bin Laden. In 1998 and 2000, al Qaeda attacks on US targets had precipitated intensive investigations which yielded a wealth of knowledge about the terrorist operation. Those attacks also promoted increased cooperation between the FBI and CIA, which regularly exchanged personnel and information. Moreover, throughout the summer of 2001, there had been a steady drumbeat of warnings about terrorist attacks, which the US government treated with utmost seriousness. American travelers abroad, US embassies, businesses and military installations were all in a heightened state of alert. The Federal Aviation Authority issued general warnings to airlines. An FBI office reported on suspicious Middle Eastern men taking flying lessons in Phoenix; an aviation student in Minnesota was arrested. The CIA notified the FBI that two suspected al Qaeda members were in the US. This case brings together accounts of what U.S. law enforcement and intelligence agencies knew about al Qaeda before September 11, 2001 and raises the question of why that knowledge-tips, satellite pictures, intercepted communications, defector reports, courtroom testimony-did not thwart the terrorist attacks on the World Trade Center in New York and the Pentagon in Washington. It frames, in particular, the challenges of synthesizing intelligence-the difficulties involved in assembling seemingly random incidents into a coherent picture and distinguishing between credible warnings and probable false alarms. It can be used as a vehicle for discussion about intelligence-gathering per se, as well as government inter-agency and inter-departmental coordination. -
Leveraged Growth: Expanding Sales Without Sacrificing Profits
The traditional growth strategies of organic expansion and acquisition require up-front investments in additional assets, with an uncertain payoff. So the pursuit of growth almost always narrows margins, for a time or, in the worst case, forever. But another kind of strategy--leveraged growth--doesn't require companies to trade profitability for growth. That's because instead of owning assets, a company leverages the assets of other businesses operating at many levels of the value chain, capturing value for itself as a knowledge broker. The Hong Kong-based trading company Li & Fung, for instance, owns none of the facilities involved in processing raw material into the finished goods it supplies to European garment retailers and designers. It does, however, have privileged access to some 7,500 companies around the world that possess specialized production and distribution capabilities. Li & Fung uses its knowledge of the apparel market to leverage those companies' assets, using whichever companies are most suited to making whatever goods its customers demand. Orchestrating such a process network is one way to leverage other companies' assets. Another involves aggregating their resources, as Charles Schwab does when it makes the services of many related companies available through its web site or IBM does when it sponsors user groups. And Microsoft and Intel engage in possibly the subtlest of the leveraged growth strategies--shaping an economic web--by placing themselves at the center of a vast, ever-shifting group of companies that build on the Wintel computing platform. In a world of leveraged growth, the key question becomes: Which of your assets would give you the greatest power over other organizations? The company with the most powerful assets will have the greatest growth potential. -
Multinationals as Global Intermediaries
Presents a conceptual framework of the circumstances when multinationals attempt to create, or face difficulty creating, value in cross-border commerce. Particular attention is paid to the role of multinationals as intermediaries in international transactions where the existence of traditional market intermediaries is absent. -
Core Competence at NEC and GTE
In the Harvard Business Review article "The Core Competence of the Corporation," authors C. K. Prahalad and Gary Hamel put forth the notion of core competence with a comparison of NEC's focus on core competence and GTE's focus on businesses rather than competencies. The article went on to become the best-selling HBR reprint in history and ushered in a wave of consulting and academic work that said that core competence was the key to company performance. The authors predicted a bright future for NEC and other "competence-based" companies and potential obsolescence for GTE and other "business-based" companies. The present case juxtaposes quotes from the article with a discussion of the evolution of NEC and GTE through 1999. It includes performance data on the two companies that allows for a critical assessment (and counterintuitive evaluation) of the core competence idea for the 10 years preceding the publication of the article and the 10 years following the publication. -
Tinplate Company of India - Need for a Conceptual Focus
Tinplate Co. of India is a leading manufacturer of tin packaging for food and beverage products and batteries. Changes in government policy on importing materials, new types of packaging products, and customer dissatisfaction present challenges for the company. The company must decide whether to continue with its current market strategy, determine how it can compete with foreign companies, or determine whether they are missing other strategic opportunities based on organizational buying behaviors. -
Formula One Motor Racing
Documents the entrepreneurial efforts of a single individual to bring together car and engine manufacturers, local circuit owners and promoters, advertisers, drivers, and fans in the creation of one of the biggest markets for world sports. -
Communicating Strategy to Financial Analysts
Sell-side financial analysts are important to a firm because they affect both investor behavior and the firm's reputation in the business community. The effective implementation of strategy requires that the firm effectively communicate with these analysts regarding its strategy. Here, the focus is on the relationship that exists between companies and analysts, as well as its implications, from a communication strategy standpoint, for companies' investor relations activities. -
DaimlerChrysler Post-Merger Integration (A)
Describes the background, process, and aftermath of the merger between Daimler-Benz of Germany and Chrysler Corp. of America. Describes the economic structure and trends of the world automobile industry at the turn of the century as well as the individual histories and strategies of the two firms. Further describes the process and key issues in the merger negotiations. Lastly, an extensive description of the post-merger integration plan, approach, and implementation is provided, along with an explanation of the merger's impact on the performance and strategy of the combined company. -
Growing for Broke (HBR Case Study and Commentary)
Paragon Tool, a thriving machine tool company in an increasingly tough industry, has been pouring money into growth initiatives. These efforts have shrunk the company's margins, but CEO Nikolas Anaptyxi believes they'll provide the foundation for a profitable future. Now Paragon is weighing the acquisition of MonitoRobotics, a company with proprietary technology for monitoring the functioning of robotics equipment. The acquisition, which would nearly double Paragon's revenue, could help transform Paragon from a slow-growth manufacturer into a high-growth technology company, bolster its struggling services business, and ultimately allow it to set the standard for how machines communicate with one another. At least, that's what the CEO thinks. Paragon's CFO, William Littlefield, isn't so sure. He says the move would introduce all the risks that come with acquisitions and put further downward pressure on profits. Paragon's management team is divided, and Anaptyxi must decide how to move forward. This case study explores growth issues that companies in many industries currently face. The specific dilemma here is, How far should Paragon go in sacrificing profits up front with the aim of generating real profits down the line? In R0209A and R0209Z, commenting on this fictional case are Rand Araskog, former CEO of ITT; Ken Favaro, CEO of consulting firm Marakon Associates; W. Brian Arthur, an economist known for his work on the idea of increasing returns; and Jay Gellert, CEO of Health Net, a managed-health-care company. -
Growing for Broke (HBR Case Study)
Paragon Tool, a thriving machine tool company in an increasingly tough industry, has been pouring money into growth initiatives. These efforts have shrunk the company's margins, but CEO Nikolas Anaptyxi believes they'll provide the foundation for a profitable future. Now Paragon is weighing the acquisition of MonitoRobotics, a company with proprietary technology for monitoring the functioning of robotics equipment. The acquisition, which would nearly double Paragon's revenue, could help transform Paragon from a slow-growth manufacturer into a high-growth technology company, bolster its struggling services business, and ultimately allow it to set the standard for how machines communicate with one another. At least, that's what the CEO thinks. Paragon's CFO, William Littlefield, isn't so sure. He says the move would introduce all the risks that come with acquisitions and put further downward pressure on profits. Paragon's management team is divided, and Anaptyxi must decide how to move forward. This case study explores growth issues that companies in many industries currently face. The specific dilemma here is, How far should Paragon go in sacrificing profits up front with the aim of generating real profits down the line? In R0209A and R0209Z, commenting on this fictional case, are Rand Araskog, former CEO of ITT; Ken Favaro, CEO of consulting firm Marakon Associates; W. Brian Arthur, an economist known for his work on the idea of increasing returns; and Jay Gellert, CEO of Health Net, a managed-health-care company. -
Growing for Broke (Commentary for HBR Case Study)
Paragon Tool, a thriving machine tool company in an increasingly tough industry, has been pouring money into growth initiatives. These efforts have shrunk the company's margins, but CEO Nikolas Anaptyxi believes they'll provide the foundation for a profitable future. Now Paragon is weighing the acquisition of MonitoRobotics, a company with proprietary technology for monitoring the functioning of robotics equipment. The acquisition, which would nearly double Paragon's revenue, could help transform Paragon from a slow-growth manufacturer into a high-growth technology company, bolster its struggling services business, and ultimately allow it to set the standard for how machines communicate with one another. At least, that's what the CEO thinks. Paragon's CFO, William Littlefield, isn't so sure. He says the move would introduce all the risks that come with acquisitions and put further downward pressure on profits. Paragon's management team is divided, and Anaptyxi must decide how to move forward. This case study explores growth issues that companies in many industries currently face. The specific dilemma here is, How far should Paragon go in sacrificing profits up front with the aim of generating real profits down the line? In R0209A and R0209Z, commenting on this fictional case are Rand Araskog, former CEO of ITT; Ken Favaro, CEO of consulting firm Marakon Associates; W. Brian Arthur, an economist known for his work on the idea of increasing returns; and Jay Gellert, CEO of Health Net, a managed-health-care company. -
Using OptQuest
This note describes the use of the OptQuest tool (updated July 2009) for optimal decision variable searches based on Crystal Ball Monte Carlo simulations. Setup of the objectives and constraints, selecting run options, saving results, and a simple example are all included. -
Launching the War on Terrorism
Describes the decision-making process employed by President George W. Bush's War Cabinet in the days following the September 11th terrorist attacks. Examines how the president and his advisers framed the problem, exchanged ideas, generated alternatives, and developed a plan of action. -
AOL Europe vs. Freeserve (A)
AOL Europe must decide how to respond to Freeserve, a free Internet Service Provider (ISP) that has signed up 1.6 million British customers in its first six months. After becoming the leading ISP in the United States, AOL has formed a joint venture with Bertelsmann to expand into Europe. By early 1999, the new company, AOL Europe, has 2.6 million subscribers, but it has fallen behind the market leaders in Germany, France, and now, the United Kingdom. This case asks how AOL Europe should respond to the Freeserve challenge and provides information on the economics of ISPs, AOL, Europe's history and growth, and the U.K. regulatory environment to help students frame their responses. A rewritten version of an earlier case. -
AOL Europe vs. Freeserve (B)
Supplements the (A) case. A rewritten version of an earlier supplement. -
AOL Europe vs. Freeserve (C)
Supplements the (A) case. A rewritten version of an earlier supplement.