個案資料
了解個案內容與學習目標，選擇授課教師及使用課程。
Communicating Strategy to Financial Analysts
內容大綱
Sell-side financial analysts are important to a firm because they affect both investor behavior and the firm's reputation in the business community. The effective implementation of strategy requires that the firm effectively communicate with these analysts regarding its strategy. Here, the focus is on the relationship that exists between companies and analysts, as well as its implications, from a communication strategy standpoint, for companies' investor relations activities.