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  • David and Goliath, Reconsidered

    Large corporations and small start-ups are not mutually exclusive organizational forms. Rather, they exist symbiotically, each requiring and drawing on the unique capacities of the other.
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  • Winning with the Big-Box Retailers

    Many consumer goods manufacturers believe that superstore retailers are bad for their business and a scourge on their brands. But some manufacturers have turned relationships with megaretailers into a competitive advantage.
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  • Breaking the "Circle of Poison": Senator Patrick Leahy and Pesticide Export Controls

    What would prompt an elected official to take on what appears to be a moral cause with little immediate political benefit? That is the implicit political ethics question raised by this case, which describes the somewhat quixotic, decade-long effort of Vermont Senator Patrick Leahy to block, through legislation, the export of so-called "unregistered" pesticides -- that is, agricultural chemicals that were not approved for sale in the United States. As chairman of the Senate Agricultural Committee when he began his crusade, Leahy sought to make reform of U.S. pesticide export policy a centerpiece of his tenure, notwithstanding the hostility of commercial interests with close ties to the committee and the indifference of the public. HKS Case Number 1583.0
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  • STAR TV in 1993: (A)

    Describes STAR TV, a pan-Asian satellite network that has standardized its strategy across its target markets. STAR's acquisition by Rupert Murdoch's News Corporation provides an opportune point to analyze whether the viability of this strategy is likely to increase or decrease over time. This analysis sets up a broader discussion of the dynamics of globalization.
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  • Economic Evidence on the Globalization of Markets

    Presents the systematic evidence in the context of the microeconomic model of market integration. Market integration is just one (economic) aspect of globalization; this is one of the particular interests to business managers.
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  • Toys "R" Us in 1999

    In 1999 Toys R Us faced the most challenging time of its history. After recording losses for the first time in 1998, it lost its number one position in toy retailing to Wal-Mart and was late in entering electronic retailing where eToys was pre-empting the competitive space. How would TRU be able to reaffirm its competitive position and improve its profitability?
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  • Cisco Systems: Are You Ready? (A)

    An Internet service provider, INS, in which Cisco Systems has a minority ownership stake, receives an offer of $3.1 billion from Cisco's rival Lucent. Cisco's management has to decide whether to act on a request from INS management that Cisco make a counteroffer. The decision requires that Cisco's highly successful strategy be revisited.
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  • Cisco Systems: Are You Ready? (B)

    Supplements the (A) case.
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  • Bonny Doon Vineyards

    A small, founder-centered business, which is increasingly facing competitive imitation of its core activities, is at a crossroads. Expansion opportunities for the winery include branching into retail, expanding its offerings of wines made to their specifications in Europe, and expanding its direct sales network of end customers to include non-Bonny Doon wines. In considering these options, the core competencies of Bonny Doon, as well as the interests of its dynamic founder and leader, are critical.
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  • Embraer: The Global Leader in Regional Jets

    Embraer is the story of a company from a developing country, Brazil, that has become the leader in a high-tech field, regional passenger jets. Embraer's first family of regional jets has been highly successful and, at the time of the case, it is embarking on a major commitment to a second, larger family. At the same time, though, it is embroiled in a bitter dispute at the World Trade Organization about Brazilian export financing. In addition, it faces issues related to its capital structure and corporate strategy.
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  • WebMD (A)

    Discusses the emerging role of the Internet in the health care industry and describes the strategy of WebMD in this new "ehealth" space. Issues include technology strategy, industry transformation, competition in turbulent environments, and strategic alliances.
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  • Industry Transformation

    One of the steepest challenges a strategist faces is to navigate his or her company through a period of industry transformation--an era of rapid and wholesale changes in industry structure. This note considers how periods of transformation typically unfold. It then examines how the core tools of the strategist can be deployed during such periods and how new tools come to the fore. Periods of industry transformation pose grave threats and tremendous opportunities to companies. Industry leaders are often unseated during such times, replaced by underdogs and entrants. Perhaps most importantly, periods of transformation give companies unusual latitude to influence future industry structure. Teaching purpose: Designed to support course modules that consider strategy-making under uncertainty or the intersection of competitive strategy and technology.
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  • Loblaw Companies Limited: Preparing for Wal-Mart Supercenters

    In February 2007, Loblaw Companies Limited (Loblaw) was far and away the dominant food retailer in Canada with a market share of 35 per cent across its various retailing formats. As part of its long term retailing strategy and in a bid to reduce the impact of Wal-Mart Canada's entry into food retailing, in 2004 Loblaw began to build new The Real Canadian Superstores in Ontario and position them as "blockers" that resembled Wal-Mart's U.S. combination food and general merchandise superstores. It overhauled its entire logistical system to improve its cost structure and it brought in new senior executives in 2006. Unfortunately, The Real Canadian Superstores appeared to be disappointing some customers, retail analysts, industry experts and even former Loblaw executives. Meanwhile, Wal-Mart entered the retail food market in 2006 with distinctive emphasis on fresh produce and deli offerings on top of its low prices and wide assortment. The question for Loblaw's executive team was whether or not to make any strategic changes, and, if so, in what direction.
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  • BMG Entertainment, Spreadsheet Supplement

    Spreadsheet supplement for case 701-003.
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  • BMG Entertainment

    As dramatic changes in technology and customer tastes roil the music industry, the top executives of BMG Entertainment, one of the world's largest record companies, must decide how to organize for digital distribution of music. This case includes a brief history of the music industry, a description of the industry's current structure and economics, and a description of digital downloading efforts.
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  • Business Models for Internet-Based E-Commerce, An Anatomy

    The success of Internet-based businesses in the business-to-customer segment in recent years has been impressive. It is widely projected that the business-to-business segment is poised for a spectacular growth as well. However, a consistent definition and a framework for a business model for Internet-based business is still non-existent. This article proposes a three-dimensional framework for defining a business model and applies it to the emerging market structure. It also identifies certain factors that can guide organizations in their choice of an appropriate business model.
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  • Can You Patent Your Business Model?

    The head of the U.S. patent office explains the myths and realities of patenting business methods and suggests that these ownership claims actually boost innovation by forcing ideas to go public.
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  • Competitive Fitness

    How would your company fare in the Business Olympics? An INSEAD professor and his students assess the "corporate fitness" of the largest firms in Europe and the United States and map out which companies and industries are likely to take the gold.
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  • Dubious Logic of Global Megamergers

    The almost universal belief among executives today is that bigger is better: companies are entering into huge, pricey cross-border mergers at an unprecedented rate. Common wisdom is that industries will become more concentrated as they become more global. In this article, the authors debunk the myth of increased concentration; the perceived links between the globalization of an industry and the concentration of that industry are weak. Empirical research shows that global--or globalizing--industries have actually been marked by steady decreases in concentration since World War II. The authors present the biases that managers often have about consolidation and offer alternative strategies to pursuing the big M&A deal. There are better, more profitable ways of dealing with globalization than relentless expansion, they say. Those strategies include buying up cast-off assets from merging rivals; focusing more on domestic or regional growth rather than on global expansion; taking advantage of merging rivals' weakened market position during integration and launching an aggressive marketing campaign; and building alliances with other companies rather than buying them up.
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  • Dogfight over Europe: Ryanair (A)

    In April 1986, the Ryan brothers announce that their fledging Irish airline Ryanair will soon commence service between Dublin and London. For the first time, Ryanair will face formidable competitors such as Aer Lingus and British Airways on a major route. Students are asked to assess Ryanair's entry and anticipate the response of incumbent carriers.
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