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BMG Entertainment
內容大綱
As dramatic changes in technology and customer tastes roil the music industry, the top executives of BMG Entertainment, one of the world's largest record companies, must decide how to organize for digital distribution of music. This case includes a brief history of the music industry, a description of the industry's current structure and economics, and a description of digital downloading efforts.
涵蓋主題
- Customer-centricity
- Disruptive innovation
- Organizational structure and design
- Industry analysis
- Business and government relations
- Competitive strategy
- Strategy execution
- Customer relationship management
- Product distribution
- Financial statements
- Community development
- Internet
- Entrepreneurs and founders
- Corporate strategy