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The Signals of Big Oil: ExxonMobil Stumbles
In the summer of 2021, an Exxon Mobil Corporation (ExxonMobil) executive was secretly recorded dismissing climate science that his company had publicly supported. ExxonMobil is a vertically integrated business with decades of financial performance to consider. Recent activity at the organization-including activist investor action to change the board of directors' composition-coupled with years of confusion over climate science creates a complex situation with multiple stakeholders. By comparing ExxonMobil's performance to Apple Inc. (Apple) and other technology companies, it provides context for the moment of the crisis and asks readers to consider how to manage the communication complication. Students are challenged to consider nuance in their arguments and balance short-term shareholder returns with longer-term organizational pursuits. -
Edmonton Community Foundation: Time for the Millennials?
In late 2020, the board of the Edmonton Community Foundation (ECF) was preparing for its strategic planning session. The question on the agenda was, Should the ECF target millennials or baby boomers for its endowment development tools and strategies? Board members were of two minds when it came to millennials. Some members believed the ECF should intensify its efforts among baby boomers, as time was running out on this donor demographic. Others believed the ECF’s relationships with baby boomers were strong and that it was now time for the ECF to begin actively courting a new generation of donors.<br><br/>Nneka Otogbolu, the newly appointed director of communications and equity strategy for the ECF, was working on her presentation for the board. Her team had carefully researched the two options, leaving it to her to decide what the recommendation should be. She would need to make her mind up soon, as the board meeting was in two days. -
United Safety & Survivability Corporation: Strategies during COVID-19
Founded in 1984, United Safety & Survivability Corporation (USSC) was an American company headquartered in Exton, Pennsylvania, that began in a garage with just a few products and a dream to develop better and safer transportation solutions. Like most firms, as COVID-19 started to spread in the United States and around the globe, USSC found itself in uncharted waters. The transportation sector, in which USSC operated, was among the most affected by the pandemic as people stopped using public transportation or were confined to their homes. The uncertainty regarding the transportation industry’s future was as substantial as the drop in demand caused by the pandemic. USSC’s chief executive officer found himself in a difficult situation, as the company would soon run out of money. At the same time, there were no clear answers yet to fundamental questions about the industry’s future. USSC's leadership team had to quickly decide on both short-term (tactical) responses to COVID-19 and long-term (strategic) decisions, including decisions about its product portfolio and research and development strategy. -
Edmonton Community Foundation: Time for the Millennials?
In late 2020, the board of the Edmonton Community Foundation (ECF) was preparing for its strategic planning session. The question on the agenda was, Should the ECF target millennials or baby boomers for its endowment development tools and strategies? Board members were of two minds when it came to millennials. Some members believed the ECF should intensify its efforts among baby boomers, as time was running out on this donor demographic. Others believed the ECF's relationships with baby boomers were strong and that it was now time for the ECF to begin actively courting a new generation of donors. Nneka Otogbolu, the newly appointed director of communications and equity strategy for the ECF, was working on her presentation for the board. Her team had carefully researched the two options, leaving it to her to decide what the recommendation should be. She would need to make her mind up soon, as the board meeting was in two days. -
Clean Jeans: Reinventing Blue Jeans at ORTA Anadolu
ORTA Anadolu, a denim manufacturer based in Turkey that produces jeans for major global brands, is seeking to embrace the movement for a circular economy by redesigning its products and processes. How easy is the task facing director Sedef Uncu? What are the barriers to and enablers for 'circular' fashion? -
United Safety & Survivability Corporation: Strategies during COVID-19
Founded in 1984, United Safety & Survivability Corporation (USSC) was an American company headquartered in Exton, Pennsylvania, that began in a garage with just a few products and a dream to develop better and safer transportation solutions. Like most firms, as COVID-19 started to spread in the United States and around the globe, USSC found itself in uncharted waters. The transportation sector, in which USSC operated, was among the most affected by the pandemic as people stopped using public transportation or were confined to their homes. The uncertainty regarding the transportation industry's future was as substantial as the drop in demand caused by the pandemic. USSC's chief executive officer found himself in a difficult situation, as the company would soon run out of money. At the same time, there were no clear answers yet to fundamental questions about the industry's future. USSC's leadership team had to quickly decide on both short-term (tactical) responses to COVID-19 and long-term (strategic) decisions, including decisions about its product portfolio and research and development strategy. -
Brown-Forman: Nothing better in the market
London, UK, July 2020. G. Garvin Brown IV, the chairman of Brown-Forman Corporation and 5th generation family shareholder, was preparing to celebrate the firm's 150th anniversary. Despite its current global footprint, a turnover in excess of $3.3 billion and over 4,800 employees worldwide, Brown-Forman had remained in Louisville, Kentucky, close to the Old Forester Distillery, the founding brands' Pre-Prohibition headquarters (1882-1919), on Louisville's historic Main Street, also known as "Whiskey Row". COVID-19, however, had ruined the party, forcing the family to cancel the celebrations. Every family member had received their 150th Anniversary bottles of the limited-edition bourbon, taken from 6 barrels aged for 150 months, as well as a recently published book documenting the amazing history of Brown-Forman through photos, illustrations and artifacts. The pandemic would have a dramatic impact on economies around the world, affecting not only employees' lives but also the livelihoods of partners in the broader hospitality industry. The publicly listed, family-controlled company had weathered worse storms in the past, including Prohibition, which had tested the firm's resilience. Having a long-term-focused, engaged stockholder base and a strong governance system were tremendous advantages in such situations, especially when selling aged products with time-tested brands. Together with the two former CEOs and the board, Brown had painstakingly put together solid company and family governance structures and processes and carefully rebalanced the portfolio in a bid to mitigate the impact of downturns. Still, Garvin could not help wondering how well the delicately crafted system would hold under this real-world "stress test." -
Reaping the financial and strategic benefits of a divestiture by spin-off
Because of their remarkable history of financial success, corporate spinoffs are the subject of perennial interest and investigation. We critically review quantitative and case-based research to determine the conditions under which a spin-off divestiture provides beneficial results for the conglomerate, the newly independent subsidiary, and the stockholders. The shared goal of spin-off researchers is to understand the rationale for the financial success that spin-off firms and their newly disconnected conglomerates experience. Our review and synthesis of the findings include 30 years of academic research by scholars in strategic and business management, commercial research by independent researchers and consulting firms, and IRS and US Treasury documents that detail when a spin-off qualifies for a corporate tax-free exchange. Our central finding is that spin-offs, conglomerates, and stockholders benefit from tax-free divestiture and subsequent refocusing by the companies. The article explains the breadth of spin-off divestitures and the benefits of their success in the US. These results center on helping decision-makers recognize the situational factors that support the choice of a spin-off strategy. -
Roblox: The Path to Going Public
The leadership team of Roblox was contemplating a public offering in December 2020. Roblox was an online video game platform that offered developers a platform for building new games and a global social network for publishing and hosting online games. Roblox had filed its S-1 prospectus with the SEC, and registered to go public on the New York Stock Exchange (NYSE) with the ticker symbol "RBLX." However, at the last minute, a series of market events occurred that made other public listing channels potentially more attractive. Guthrie and the Roblox team must decide whether to delay the IPO, pull the IPO prospectus altogether or list shares through alternative routes such as a direct listing or a Special Purpose Acquisition Company (SPAC). The Roblox case chronicles the firm's evolution from launch to IPO, highlighting the various funding rounds and market events that impacted the company's public offering in 2020. The case details the process the Roblox team followed to decide between a traditional IPO, a direct listing or a SPAC. Students are encouraged to explore the advantages and disadvantages of different channels for going public, who the stakeholders are in the decision, and the importance of market timing. -
Malabar Gold & Diamonds: Expansion Plans
Malabar Gold & Diamonds (Malabar) was established in 1993 in Kerala, India. By 2019, the company was a leading retail chain in India's jewellery market and one of the top five jewellery businesses in the world, selling their products through 117 Indian outlets and 143 global outlets across nine countries. Most of Malabar's domestic revenue came from the southern region of India, and the company was looking to extend its footprint across the entire Indian market. However, the country's jewellery market was highly competitive, with a strong presence of regional players, and consumers in each Indian state had their own unique preference for jewellery design. Malabar needed to find a strategy to expand its presence into the country's uniquely different geographic areas. -
What to Propose?
Two audit and financial services firms, one of which your consulting firm has supported extensively, have merged to create one of the largest audit firms in the world. The audit firm's Executive Team has requested proposals aimed at re-evaluating their internal governance structure ahead of the CEO's retirement. As your team works to develop a proposal, your team wonders if a new governance structure is really what is needed given perceived shortfalls of the merger. With your presentation scheduled and fast approaching, how should you proceed? -
Proposing to Redesign a Global Investment Bank
A major, NYC-based, global investment bank is looking to rethink its Systems strategy amid a rapidly evolving digital landscape. Your firm has served the client across most of its major geographies on a range of substantial Systems and IT efforts, but is facing competition from two other leading firms who have also supported the client. As you work to develop a proposal, your firm must balance voices from a number of Senior Partners, each of whom has supported the client and has a unique perspective, incorporate the right specialists with technical expertise, and chart a way forward. How should your firm organize to win the work? -
Malabar Gold & Diamonds: Expansion Plans
Malabar Gold & Diamonds (Malabar) was established in 1993 in Kerala, India. By 2019, the company was a leading retail chain in India's jewellery market and one of the top five jewellery businesses in the world, selling their products through 117 Indian outlets and 143 global outlets across nine countries. Most of Malabar's domestic revenue came from the southern region of India, and the company was looking to extend its footprint across the entire Indian market. However, the country's jewellery market was highly competitive, with a strong presence of regional players, and consumers in each Indian state had their own unique preference for jewellery design. Malabar needed to find a strategy to expand its presence into the country's uniquely different geographic areas. -
Corporate Governance at Toshiba Corporation
In early June 2021, an independent investigation team released its report into the way Japan-based Toshiba Corporation (Toshiba) had conducted its 2020 annual shareholder meeting, finding that the company had mishandled the annual general meeting with respect to shareholder rights. As a result, Toshiba had to deal with the immediate problem of putting up a new slate of nominee board directors to be put to a vote at the next annual shareholder meeting to be held on June 25, 2021. Toshiba also had to deal with the long-term problem of improving the company's corporate governance and re-establish trust in the way the company was run. The board had one week in which to prepare a plan to present at the annual general meeting that would restore trust in the company. -
Maersk's Non-Market Strategy Towards State-Owned Chinese Rivals
After the 2008-09 financial crisis, the Chinese shipping industry grew markedly and took on a more dominant role in global shipping. As a result, it was felt by some that China's state-driven economic model had possibly created an unequal playing field. Under the political agenda of the Belt and Road Initiative, specifically the Maritime Silk Road, Chinese state-owned enterprises acquired strategic infrastructure assets, establishing a global network of shipping infrastructure through investments in strategically important ports and terminals. The growth of China's shipping industry raised several concerns in Europe and for AP Moller-Maersk, the largest container shipping conglomerate in the market. By late 2020, some European governments were becoming more cautious; the European Union had increased restrictions on investments by Chinese companies, and European governments had become increasingly outspoken about China's geopolitical ambitions. How could AP Moller-Maersk use non-market strategies to better position itself relative to increasing competition from China? -
Jet Airways: Flying into the ground
In 2018-19, Jet Airways stood nearly grounded. An airline that, just 5 years ago, had spread its wings across the world witnessed a stunning turnaround in its fate. The company appeared to face a perfect storm, with competition from low-cost carriers and increasing fuel prices. To excel and be a market leader, Jet Airways made big-ticket acquisitions and floated multiple low-cost offerings. However, none of these efforts seemed to have paid off as the company faced complete suspension of its operations. The case examines possible causes for the decline in the company's fortunes. -
The Challenge of Sharing Absolutely Everything: The Case of Le Manoir, an Income-Sharing Intentional Community (Part A)
This three-part case focuses on Le Manoir, an income-sharing intentional community in the Gaspésie region. A self-managed, self-sufficient community, Le Manoir is run by people striving to implement an alternative lifestyle based on pooled time and resources rather than personal ownership. The case highlights the challenges faced by the community, notably that of reconciling personal and group interests, that is, ensuring both the survival of the community and the individual well-being of its members. -
The Challenge of Sharing Absolutely Everything: The Case of Le Manoir, an Income-Sharing Intentional Community (Part B)
Case Supplement for Case HEC309 -
The Challenge of Sharing Absolutely Everything: The Case of Le Manoir, an Income-Sharing Intentional Community (Part C)
Case Supplement for Case HEC309 -
To Kill a Tweeting Bird: The Suspension of Twitter Operations in Nigeria
On the evening of June 4, 2021, the Nigerian government ordered the suspension of business operations for Twitter in Nigeria, accusing the social media company of spreading misinformation and fake news and allowing activities that could undermine the corporate existence of Nigeria. The suspension caused anger and outrage in Nigeria and sparked reactions around the world. Four months later, on October 1, 2021, the Nigerian government stated that it was ready to revoke suspension if Twitter agreed to certain prescribed conditions. Twitter was keen to resolve the issue and resume operations in Nigeria, but accepting some of the requirements could compromise its core values. Should Twitter agree to the government's conditions?