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最新個案
- A practical guide to SEC ï¬nancial reporting and disclosures for successful regulatory crowdfunding
- Quality shareholders versus transient investors: The alarming case of product recalls
- The Health Equity Accelerator at Boston Medical Center
- Monosha Biotech: Growth Challenges of a Social Enterprise Brand
- Assessing the Value of Unifying and De-duplicating Customer Data, Spreadsheet Supplement
- Building an AI First Snack Company: A Hands-on Generative AI Exercise, Data Supplement
- Building an AI First Snack Company: A Hands-on Generative AI Exercise
- Board Director Dilemmas: The Tradeoffs of Board Selection
- Barbie: Reviving a Cultural Icon at Mattel (Abridged)
- Happiness Capital: A Hundred-Year-Old Family Business's Quest to Create Happiness
The Signals of Big Oil: ExxonMobil Stumbles
內容大綱
In the summer of 2021, an Exxon Mobil Corporation (ExxonMobil) executive was secretly recorded dismissing climate science that his company had publicly supported. ExxonMobil is a vertically integrated business with decades of financial performance to consider. Recent activity at the organization-including activist investor action to change the board of directors' composition-coupled with years of confusion over climate science creates a complex situation with multiple stakeholders. By comparing ExxonMobil's performance to Apple Inc. (Apple) and other technology companies, it provides context for the moment of the crisis and asks readers to consider how to manage the communication complication. Students are challenged to consider nuance in their arguments and balance short-term shareholder returns with longer-term organizational pursuits.