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Quicktron: Evolving into a Global AMR Unicorn
This case describes how Shanghai Quicktron Intelligent Technology Co., Ltd. ("Quicktron"), a tech startup with a vision of establishing itself as China's Kiva, broke into mobile robotics at a time when the business had not garnered much attention from investors; went through strategic transformations to overcome the lack of systematic knowledge, workforce, and material and financial resources; and finally evolved into a leading mobile robotics provider in China, under the leadership of the founder Yang Wei. Against the backdrop of the rise of industrial artificial intelligence (AI) and rising labor costs worldwide, more and more factories and warehouses began to use robots to carry loads and pick and sort parcels. Quicktron was among the first Chinese companies to venture into mobile robotics, profiting from the first-mover advantage. Also, it innovated its technology and products constantly, as evidenced by its first-generation product, automated guided vehicles (AGVs), and third-generation product, autonomous mobile robots (AMRs). But as competition got more intense, how could Quicktron meet the needs of customers from different industries and of different sizes to sustain its rapid growth and market leadership? -
Leading in a Hurricane: The Midvale Healthcare system
The Midvale Healthcare System case explores the impact of complexity, uncertainty, volatility and ambiguity (CUVA) on leadership decision making and prioritization. Midvale, a traditionally stable healthcare provider, is experiencing an escalating cascade of internal and external challenges. These include shifting patient demographics, reimbursement uncertainties, workforce shortages and evolving competitive pressures. Amid this whirlwind, CEO Sarah Martinez must grapple with the uncertain future of healthcare policy and rapid technological advancements while striving to maintain Midvale's core focus on quality patient care. The case highlights the complexity of interconnected problems facing many business leaders today and the importance of recognizing, prioritizing and mobilizing to deal with emerging challenges and opportunities. It is a vehicle for exploring the key elements of strategic thinking, including pattern recognition, systems analysis, mental agility, structured problem solving, visioning and political savvy as presented in the book The Six Disciplines of Strategic Thinking. -
Collaborate on the Core, Compete on the Edges
In the rapidly evolving environment of modern business, the digitization of economic activity and the ubiquitous integration of technology across industries are fundamentally altering how companies develop and implement strategy. The rise of digital technologies has not only intensified competition but has also opened new opportunities for collaboration, even among firms that may be direct competitors in certain markets. This shift is particularly pronounced in technology-focused industries, where the pace of innovation and the complexity of the technologies involved compel extending traditional strategic frameworks. This module note presents a framework that identifies five factors firms should consider when drawing the line between competition and collaboration on a given technology: 1) whether the market is winner-take-all, 2) the location in the technology life cycle (S-curve), 3) the location in the technology stack, 4) the level of industry competition, and 5) the level of social acceptance (including regulatory uncertainty) towards the technology. -
Zhongshan Hospital Affiliated to Fudan University: Where Smart Healthcare Meets the Future
Zhongshan Hospital was one of the best medical institutions in China, maintaining a leading position in domestic rankings thanks to its extensive capabilities. From 1992, the hospital leveraged information systems to efficiently manage daily operations. In recent years, amid sweeping digital transformation across Chinese hospitals, Zhongshan Hospital pioneered the development of a smart hospital. Achieving this vision required investment and a robust organizational framework. Three pillars thus underpinned this initiative: patient-friendly healthcare, functional resource management, and smart business management. In February 2022, Shanghai entrusted Zhongshan Hospital with the critical task of shaping the future of hospitals. This served as the primary focus of this case study. Building on its previous accomplishments, the hospital faced three significant challenges: 1. How would Zhongshan Hospital define its own "hospital of the future?" The definition should be applicable to all hospitals for future implementation. 2. How should it realize this goal using its experience to build a smart hospital? 3. How would the smart hospital initiative help digital transformation become part of industry culture, especially in changing how people think and behave? -
Does "Matter" Matter? Amazon and Open Standards in the Smart Home Industry
In early 2023, the smart home industry stood at a pivotal juncture. The recent launch of "Matter" version 1.0, an ambitious interoperability standard developed by the Connectivity Standards Alliance (CSA), promised to unify a fragmented market plagued by incompatible devices and platforms. This new standard aimed to ensure that smart home products from different manufacturers could seamlessly communicate with each other, offering consumers a more integrated and user-friendly experience. Amidst this backdrop, Amazon, a major force in the smart home arena with its Alexa ecosystem and ownership of Ring, a leading smart home security brand, faced a strategic decision that could shape the future of smart homes. The crux of Amazon's dilemma revolved around the next iteration of the Matter standard-version 2.0. The potential inclusion of security camera compatibility in Matter version 2.0 presented both a significant opportunity and a substantial challenge. Amazon needed to decide whether to commit considerable internal resources to ensure that the next version of Matter supported security cameras, or to avoid committing these resources and keep the Ring security camera incompatible with the Matter standard. -
Why It's Good for Business When Customers Share Your Values
Sharing deep values with customers is a competitive advantage and a powerful creator of business value that leaders too often fail to recognize. Companies that do are likely to find that shared values can enhance customer acquisition and life cycles and experience all of the benefits that brings. -
Ballard Power Systems in 2024: What is Next?
Ballard Power Systems Inc. (Ballard) was a pioneer and world leader in hydrogen fuel cell power system development and commercialization, employing over 1,100 employees worldwide, with operations in China, Europe, and North America. However, despite its strong revenue growth, Ballard had failed to report positive operating income since 1993. At the end of 2022, a new round of government support for green technologies had the potential to change things for Ballard. The company now faced the question of whether to expand its operations in China, previously its major market, or shift its focus more toward North America and Europe. Factors to consider included geopolitical tensions and government funding. What steps should Ballard take next? -
AI Product Development Lifecycle
In this article, we will discuss the concept of AI Products, how they are changing our daily lives, how the field of AI & Product Management is evolving, and the AI Product Development Lifecycle. -
Best Buy Health: Enabling Care at Home
This case explores retailer Best Buy's decision to enter health care. Best Buy Health aims to enable care at home across three prongs: consumer health, active aging, and virtual care. A key pillar of Best Buy Health's strategy is leveraging the Geek Squad-the company's technical support agents who install technology and media products in the home-to set up remote patient monitoring devices for people with a chronic disease or those enrolled in a hospital-at-home program. Set in April 2023, the case finds senior company leaders reviewing the results of a pilot with Pennsylvania-based Geisinger Health System evaluating whether Geek Squad agents can safely expand timely access to care. -
More than Optics: Olympus's Vision to Become a Leading Global MedTech Company
In August 2022, CEO Yasuo Takeuchi reflected on Olympus Corporation's recent transformation from being known as a Japanese consumer camera company to becoming a leading global medical technology (MedTech) company. Over the past dozen years, Takeuchi and prior leadership had recovered from a major scandal and reinvented Olympus's purpose, governance, portfolio, organization structure and operating model. When asked if he could have done any better, he laughed with a humble smile. "There's no 'perfect' in the world-but we are doing almost perfectly. I am not a very optimistic type of person. But we are certainly advancing [the transformation] in the right direction. I have to say, it is working very well.'" Despite being on course, the journey was ongoing. Strategically, the evolving medical technology landscape demanded new capabilities-notably building an integrated digital solutions ecosystem. Organizationally, Takeuchi was at the helm of a matrix organization in which product divisions did not necessarily have full authority for all their activities; corporate functions were learning how to establish their global roles; and regional companies still drove local sales. And personnel issues remained a concern. Senior executive positions were staffed with "two in a box"-one Japanese and one non-Japanese manager-while Japanese employees were adapting to a job-based rather than a seniority system and the widespread use of the English language in meetings. How should Olympus navigate these challenges to deliver on its aspiration to be a leading global MedTech player? -
Compass Pathways: Pioneering Psychedelic Treatment
This case follows Compass Pathways, a pioneering company developing treatment for depression based on psilocybin, the compound found in 'magic mushrooms.' Psilocybin was a federally illegal substance in the U.S., and a "Schedule I" drug, defined as a drug "with no currently accepted medical use and a high potential for abuse." As the case opens in 2023, CEO Kabir Nath is preparing for the release of the company's Phase 3 clinical trial results, expected to lead to FDA clearance and the "re-scheduling" of the company's product. As Nath and his team prepare for commercialization, they grapple with decisions that balance short-term success and long-term sustainability in an uncertain, stigmatized industry. -
Moving Science: The Rowland Institute at Harvard
Set in 2022, this case describes the considerations involved in organizing the physical relocation of the Rowland Institute at Harvard (RIH), a research institute established in 1980 by Edwin H. Land, the founder of the Polaroid Corporation, for the advancement of science. After 43 years at 100 Edwin H. Land Boulevard, the RIH needs a new home. As she evaluates available options, Leigh Needleman, the executive director of the Institute, not only has a long legacy to consider but must also decide where to relocate, whether to buy or rent the new space, and how to assign new laboratory and office spaces to staff to best foster breakthrough science and innovation. -
Digital Dubai: Making Dubai the Digital Capital of the World
When the Dubai Government announced in 2021 that it had processed its last-ever paper transaction, becoming the first government in the world to go paperless, it completed a 20-year journey of digital transformation that changed people's lives across the emirate fundamentally. Since launching its e-Government initiative in 2001, Dubai had been on a mission to digitalise life in Dubai, making city services as easy, efficient and effective as possible, in alignment with the leadership's vision to make Dubai the best city in the world to live in. -
DriveU: PLATFORM DESIGN
DriveU was a technology-enabled platform that provided verified drivers for a customer's personal vehicle. A smartphone application helped customers book and track the nearest available driver with all necessary information. The DriveU app was launched on June 29, 2015, with an initial investment of USD 1 million and ten employees. Later, they expanded to Chennai, Mumbai, Delhi, and Hyderabad. They also had a Driver Partner app for the use of drivers. Right from the first month of operations, they had positive unit economics. Starting in April 2022, DriveU actively expanding into other car owner services like car care, car service, motor insurance, and used car sales/buying through a super app. The case discusses DriveU's choices on expanding into new markets, penetrating markets that they are already present in, and/ or consolidating (with more services) in markets where they are dominant. -
Frank Cornelissen: The Great Sulfite Debate (B)
In 2018, artisanal Italian vineyard Frank Cornelissen was one of the world's leading natural wine vineyards. Its founder, Frank Cornelissen, faced weather related conditions that forced him to have to decide between staying true to the tenants of the natural wine community or breaking with his public beliefs to save that year's wines. -
Frank Cornelissen: The Great Sulfite Debate (A)
In 2018, artisanal Italian vineyard Frank Cornelissen was one of the world's leading natural wine vineyards. Its founder, Frank Cornelissen, faced weather related conditions that forced him to have to decide between staying true to the tenets of the natural wine community or breaking with his public beliefs to save that year's wines. -
Why Manufacturers Need a Phased Approach to Digital Transformation
Digital transformation can be particularly complex in manufacturing because it requires the multistaged integration of physical assets with digital technologies. The authors’ research finds that manufacturers that succeed in adopting transformative tech take a three-stage approach â€" making efficiency gains, leveling up digital capabilities, and then growing via innovation â€" and that they apply the right metrics during each stage. -
Safe in India: Casting Light on the Dark Side of Workers' Safety in the Automotive Industry
Set in 2023, the case documents the initiatives of the Safe in India Foundation (SII), a non-profit organisation, that aims to improve workers' safety and social security in India's automobile manufacturing industry. The issue is complex and multifaceted as the industry's deep supply chain has many small and mid-sized factories comprising skilled and unskilled workers. SII's four-pillar programme - supporting workers directly, improving workplace safety in the automotive sector through systemic change, improving healthcare and compensation policy at ESIC, and spreading awareness, especially by empowering workers through knowledge - attempts to foster a safety culture in the industry and among workers. In the six years since it was established, the signs of systemic change to improve worker safety have been noticed. However, SII's leadership team wanted to scale the impact. For that, SII's Co-Founder & Chief Executive Officer, Sandeep Sachdeva, had to consider the strategic options and trade-offs involving key stakeholders that included the automobile brands, the government, and workers, among others. -
Bank BRI: Entering the Ultra-Microfinance Segment?
The case focuses on Bank Rakyat Indonesia (BRI), a state-owned enterprise (SOE), and its decision to enter the ultra-microfinance segment. It starts with a brief history of the bank and the government's involvement, before discussing BRI's current position and how it engages with micro, small, and medium-sized enterprises (MSMEs). After a brief overview of the microfinance sector in Indonesia and the opportunities this presents, it discusses possible ways for BRI to enter, and alternative strategies it could pursue. -
Care for Wild: Social, Ecological, and Government Interdependence within Rhino Conservation
In February 2023, the Care for Wild founder and her team were planning for the future of their organization. Care for Wild had recently received a request from a potential international donor to outline the interdependencies for the social, ecological, and organizational aspects of the operation to determine how funding could help strengthen these areas. Care for Wild was a not-for-profit rhinoceros sanctuary based in South Africa that was facing various challenges and opportunities. Over the course of the organization's first 12 years, Care for Wild had been committed to helping rescue and rehabilitate injured and orphaned rhinos, a species that was at threat of extinction. The founder was aware that a healthy and holistic system approach was needed for Care for Wild's future. She was now tasked with articulating the complexities and interdependencies between these two areas. Her response to the potential donor's request would also reinforce the importance of resilience within the organization's socio-ecological environment.