Does "Matter" Matter? Amazon and Open Standards in the Smart Home Industry

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In early 2023, the smart home industry stood at a pivotal juncture. The recent launch of "Matter" version 1.0, an ambitious interoperability standard developed by the Connectivity Standards Alliance (CSA), promised to unify a fragmented market plagued by incompatible devices and platforms. This new standard aimed to ensure that smart home products from different manufacturers could seamlessly communicate with each other, offering consumers a more integrated and user-friendly experience. Amidst this backdrop, Amazon, a major force in the smart home arena with its Alexa ecosystem and ownership of Ring, a leading smart home security brand, faced a strategic decision that could shape the future of smart homes. The crux of Amazon's dilemma revolved around the next iteration of the Matter standard-version 2.0. The potential inclusion of security camera compatibility in Matter version 2.0 presented both a significant opportunity and a substantial challenge. Amazon needed to decide whether to commit considerable internal resources to ensure that the next version of Matter supported security cameras, or to avoid committing these resources and keep the Ring security camera incompatible with the Matter standard.
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